The importance of business cards

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题目与答案

1. 1 Children's business cards have been banned in some kindergartens.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：TRUE

   原文定位：This practice has become so common in parts of New York, for example, that the use of such cards is now prohibited by some of these institutions

   同义替换：「banned」↔「prohibited」，「kindergartens」↔「institutions」

2. · A business person's 10_____ of a meeting can be improved by looking at business cards.

   答案：memory

   原文定位：Looking through piles of different cards can enhance your memory in ways that simply looking through uniform electronic lists would never do

   同义替换：「improved」↔「enhance」

3. Janet Mclntyre

   · Business cards clearly show the 11_____ of each person in a large company.

   答案：status

   原文定位：cards are essential in determining the exact status of every contact you meet in multinational corporations

   同义替换：「clearly show」↔「determining the exact」，「large company」↔「multinational corporations」，「each person」↔「every contact」

4. · The ritual of swapping business cards is a good way of starting a 12_____ at the beginning of a business relationship

   答案：conversation

   原文定位：exchanging business cards can be an effective way of initiating a conversation

   同义替换：「swapping」↔「exchanging」，「good way of starting」↔「effective way of initiating」，「at the beginning of a business relationship」↔「when they first meet a new business contact」

5. · Janet feels that in the business world, 13_____ is just as important as innovation.

   答案：tradition

   原文定位：But there are lots of things that do not need to be changed and in Janet McIntyre's view, tradition also has an equally valuable role to play

   同义替换：「just as important as」↔「equally valuable role to play」，「innovation」↔「creating and inventing new things」

6. 2 It was the Chinese who first began the practice of using business cards.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：FALSE

   原文定位：The Chinese invented calling cards in the 15th century to give people notice that they intended to pay them a visit, but these were for social purposes only. Then, in the 17th century, European business people invented a new type of card to act as miniature advertisements, signalling the advent of the business card

   同义替换：「first began the practice of using」↔「signalling the advent of」

7. 3 Designing business cards can be a controversial process for some companies.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：TRUE

   原文定位：According to one experienced company director, very few things can provoke more heated discussion at a board meeting than the composition of the company's business cards

   同义替换：「Designing」↔「composition」，「controversial」↔「heated discussion」，「for some companies」↔「at a board meeting」

8. 4 A famous toy company has boosted their sales by using one type of unusual business card.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：NOT GIVEN

   原文定位：Employees at one famous toy company give out little plastic figures with their contact details stamped on them

   同义替换：「unusual business card」↔「little plastic figures with their contact details」

9. 5 Some business commentators predict a decline in the use of paper business cards.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：TRUE

   原文定位：For many business commentators, such gimmicky business cards prove that the use of a physical business card is nearly at an end

   同义替换：「predict a decline」↔「nearly at an end」，「paper」↔「physical」

10. How business works

    Kate Jones's research

    · The most important aspect of business is having 6_____ in others.

    答案：trust

    原文定位：Her 2006 Study of more than 200 business executives in North America found that trust was the key element for running a successful business

    同义替换：「most important aspect」↔「key element」

11. · 7_____ do not have the ability to establish the good relationships essential to business.

    答案：computers

    原文定位：and while computers can deal with administrative tasks. It is still human beings that have to focus on the emotional

    同义替换：「establish good relationships」↔「focus on the emotional」

12. Business and globalisation

    · Managers must work harder when they don't share the same 8_____ with their contacts.

    答案：language

    原文定位：Managers have to put more effort in when dealing with international counterparts, especially when there is not a common language

    同义替换：「don’t share the same」↔「not a common」，「work harder」↔「put more effort in」，「contacts」↔「international counterparts」

13. · A UK survey indicates that 9_____ takes up the largest part of business leaders time.

    答案：travel

    原文定位：A recent UK survey showed that chief executives of global organisations now routinely spend three out of every four weeks on international travel

    同义替换：「business leaders」↔「chief executives of global organisations」，「takes up the largest part of time」↔「spend three out of every four weeks on」