Let's All be Friends

New research shows how the people we are in social contact with can influence us for better - and worse. Governments should take heed A From healthcare to climate change, governments today face a range of problems in which they must persuade people to change their behaviour. But maybe instead of relying on their powers of persuasion, governments should consider using the science of social networks as a tool to do this. True, many claims for the power of these are based on the hype surr...