The blockbuster phenomenon: a new museum trend

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题目与答案

1. The reason why museum directors need to constantly alter and update their exhibits.
   • A
   • B
   • C
   • D
   • E
   • F

   答案：C

   原文定位：Maintaining and increasing visitor levels is thus paramount and involves not only creating or hiring blockbuster exhibitions but providing regular exhibition changes and innovations

   同义替换：「constantly alter and update their exhibits」↔「regular exhibition changes and innovations」

2. 11-13 Which THREE of the following are mentioned by the writer as disadvantages of blockbusters?
   • They do not suit museum management styles.
   • Specialist business advice has to be paid for.
   • They involve an increased workload for personnel.
   • They do not increase overall annual visitor numbers.
   • They are very tiring to put on.
   • What is popular in one country may not be popular in another.

   答案：They involve an increased workload for personnel.,They are very tiring to put on.,The content can be weakened through financial pressure.

   原文定位：Everyone, from general laborers to building services, front of house, technical, promotional, educational, and administrative staff is required to perform additional tasks;Creating, mounting, or hiring blockbusters is exhausting;the “shopkeeping” mentality and cost-benefit analysis and a pure concentration on the bottom line can squeeze substance out of an exhibition

3. Mention of the length of time people will queue up to see a blockbuster.
   • A
   • B
   • C
   • D
   • E
   • F

   答案：A

   原文定位：A blockbuster is a “large-scale loan exhibition that people who normally don’t go to museums will stand in line for hours to see

   同义替换：「the length of time people will queue up」↔「stand in line for hours」

4. Terms that people have used when referring to blockbusters.
   • A
   • B
   • C
   • D
   • E
   • F

   答案：D

   原文定位：In literature from both the UK and USA, the words that are starting to appear in some descriptions of blockbusters are “less scholarly,” “non-elitist,” and “populist

   同义替换：「Terms」↔「words」，「referring to」↔「descriptions of」

5. The various ways that institutions like museums get financial support.
   • A
   • B
   • C
   • D
   • E
   • F

   答案：C

   原文定位：Museums across the UK, USA, Canada, and Australia currently operate under a system of plural funding;revenue raised through contributions by federal, state, and/or local governments, combined with revenue raised through admission charges and other activities

   同义替换：「various ways」↔「plural funding」，「get financial support」↔「revenue raised through」

6. 5 These days, museum visitors tend to be referred to as _____ .

   答案：customers

   原文定位：In addition, the visiting public have become known as customers rather than visitors

   同义替换：「These days」↔「have become」，「museum visitors」↔「visiting public」，「tend to be referred to as」↔「have become known as」

7. 6 Museum curators now need _____ rather than academic qualifications.

   答案：public relations skills

   原文定位：Curators are now administrators, and being a museum director no longer requires an Arts degree—but public relations skills are essential if the museum is going to compete with other museums to stage traveling exhibitions that draw huge crowds

   同义替换：「academic qualifications」↔「an Arts degree」

8. 7 The linking of a range of public institutions that entertain the public is known as _____ .

   答案：museology

   原文定位：The convergence of museums, the heritage industry, tourism, profit-making, and pleasure-giving has resulted in the new “museology

   同义替换：「The linking of a range of public institutions that entertain the public」↔「The convergence of museums, the heritage industry, tourism, profit-making, and pleasure-giving」，「is known as」↔「has resulted in the new “museology」

9. 8 There is discussion about whether museums can be regarded in the same way as other _____ .

   答案：tourist attractions

   原文定位：This has given rise to much debate about whether it is appropriate to see museums primarily as tourist attractions

   同义替换：「There is discussion」↔「much debate」，「whether museums can be regarded」↔「whether it is appropriate to see museums」，「in the same way as other」↔「primarily as」

10. 9-10 Which TWO of the following are mentioned by the writer as advantages of blockbusters?
    • Some of the money they raise can be used for structural repairs.
    • They can provide funds to help support amateur artists.
    • Local services benefit from the extra business they bring about.
    • They encourage overseas workers into the local area.
    • They raise employee performance levels.

    答案：Some of the money they raise can be used for structural repairs.,Local services benefit from the extra business they bring about.

    原文定位：For museums in some countries, it may be the money that they require to replace parts of their collections or to fix buildings that are in need of attention;Also, creating or hiring a blockbuster has many positive spin-offs: blockbusters mean crowds, and crowds are good for the local economy, providing increased trade for shops, hotels, restaurants, the transport industry, and retailers

    同义替换：「Some of the money they raise」↔「the money that they require」，「structural repairs」↔「fix buildings」，「Local services」↔「shops, hotels, restaurants, transport industry, retailers」，「benefit from the extra business」↔「increased trade」