# Gender marketing of children’s goods - 科目：雅思听力真题（Part 3） - 考频：中频 - 题目数：10 - 来源页：https://www.yaquan.site/paper/3e6c52cb-8599-4554-ad63-240b649d2135（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:01,940 Hi, Andy. How's the research going? 00:00:04,720 Okay, I guess, but I'm concerned about our presentation topic. We're mainly going to be talking about how products are marketed differently for boys and girls, and we know that's true in some countries. But is it the case everywhere? 00:00:19,740 I've been reading about the situation in the UK. Some of the major retailers have been labeling their products to say which gender a product is meant for. 00:00:28,620 Really? 00:00:29,500 Yes. Apparently, toys connected to science subjects are labeled for boys and stuff like kitchen equipment says for girls. 00:00:39,600 Does that happen in other countries too? 00:00:42,380 Hopefully, our survey can tell us that, whether it's a global phenomenon or not. 00:00:47,460 Hmm. 00:00:48,740 But it's interesting because in the UK, so many parents have complained about this kind of labeling that the major retailers are having to abandon it. Because of social media, consumers can put a lot more pressure on retailers to drop unpopular policies. 00:01:05,440 When it comes to how stores display toys, what most parents would find useful is for stores to indicate how old the child should be, so the toy isn't overly complicated. I'm sure parents don't need gender-specific labeling. You can see for yourself what the general idea is, whether it's for chemistry or building. 00:01:25,220 That book by that neuroscientist, Lise Eliot. Uh, what was it called? 00:01:30,590 Pink Brain, Blue Brain. 00:01:32,720 That's it. There was a lot of material on the way advertising can affect children. Her arguments really make sense. 00:01:39,560 Yes, some claims are very convincing. Even though she's mainly talking about the USA, I'm sure they can be applied elsewhere. 00:01:47,680 One thing I highlighted was how marketing products according to gender can cause problems for children in the future. 00:01:54,840 For example? 00:01:56,140 If you signal to girls that science and engineering stuff isn't for them, then surely they grow up believing that that's what boys do, even if they study science and physics at school. They might not regard those subjects as something they'll eventually make a living from. 00:02:11,240 So those are jobs they won't consider. And if you never encourage boys to play with toys that develop socialization skills, that's not fair either. 00:02:20,300 Maybe, but the consequences aren't as problematic. 00:02:23,560 Hmm. Not sure about that. Actually, I think that's something we should address during the presentation. 00:02:32,620 Before you hear the rest of the discussion, you have some time to look at questions twenty-five to thirty. 00:02:42,020 Now listen and answer questions twenty-five to thirty. 00:02:49,160 Let's talk through the section about clothes for children. 00:02:52,180 The way we've ended up with specific colors for each gender. 00:02:56,020 One thing I found surprising is that children in nineteenth century America used to be dressed in white. 00:03:02,220 Yes, until age six. It was because the outfits were a lot easier to clean. 00:03:07,240 Yes, they just bleached them to get the dirt out. Nothing to do with fashion or cost. There was no other effective way to clean them. 00:03:15,120 Then in the early nineteen hundreds, I read that boys were dressed in pink and girls in blue. Apparently, pink was described as dominant, whereas blue was seen as delicate. 00:03:25,700 Yes, and ordinary people, shoppers, I mean, they could read articles about the sons and daughters of the famous and how they were dressed, and they wanted their own children to be dressed the same. 00:03:37,480 But by the nineteen forties, the colors had changed, and it was more about customer demand. Retailers analyzed the shopping habits of parents and looked at the results, and they interpreted them to mean that pink was now the favorite color for girls and blue for boys. So shops started to advertise the products accordingly. 00:03:57,540 Yes, and in the USA, it was a time when boys dressed like dad and girls like mum. It wasn't until the nineteen sixties that teenage girls rejected that. And older teenage girls started wearing clothes that could have been worn by either boys or girls. By doing that, they felt the job opportunities usually only open to men would now be available to them. 00:04:21,220 But then in the nineteen eighties, for the first time, TV commercials targeted children specifically, promoting different types of clothes for boys and girls. And as a result, children started insisting their parents buy them the right kind of clothes. 00:04:36,580 That kind of consumer behavior will be hard to change. And one researcher, Paoletti, she maintains that women who never got to wear pretty, typically feminine clothes when they were little will then now dressing their girls in that style to make up for it. 00:04:53,060 They want their girls to have what they didn't. Well... 00:04:59,640 That is the end of part three. You now have thirty seconds to check your answers to part three. ## 题目与答案 ### 21. 21 According to John UK retailers who differentiate between boys' and girls products are 21 According to John UK retailers who differentiate between boys' and girls products are - being forced to change this approach - only responding to what customers want - responsible for establishing a global trend **答案**：being forced to change this approach 原文定位：But it's interesting because in the UK, so many parents have complained about this kind of labeling that the major retailers are having to abandon it. Because of social media, consumers can put a lot more pressure on retailers to drop unpopular policies 同义替换：「being forced to change」↔「put a lot more pressure on retailers to drop unpopular policies」 ### 22. 22 Annie believes most parents prefer children's toys to be displayed according to 22 Annie believes most parents prefer children's toys to be displayed according to - theme - brand - age group **答案**：age group 原文定位：When it comes to how stores display toys, what most parents would find useful is for stores to indicate how old the child should be, so the toy isn't overly complicated. I'm sure parents don't need gender-specific labeling 同义替换：「prefer children's toys to be displayed according to」↔「indicate how old the child should be」 ### 23. 23 When discussing Lise Eliot's book on gender roles the students agree that 23 When discussing Lise Eliot's book on gender roles the students agree that - Eliot has overestimated the influence of advertising on children - Eliot's book will be most popular within the USA - Eliot makes some valid points within the book **答案**：Eliot has overestimated the influence of advertising on children 原文定位：Her arguments really make sense;Yes, some claims are very convincing. Even though she's mainly talking about the USA, I'm sure they can be applied elsewhere 同义替换：「makes some valid points」↔「claims are very convincing」 ### 24. 24 In John's opinion the problem of marketing toys according to gender is that a child's 24 In John's opinion the problem of marketing toys according to gender is that a child's - social development will be delayed - career options could become limited - academic achievement will suffer **答案**：career options could become limited 原文定位：One thing I highlighted was how marketing products according to gender can cause problems for children in the future;For example;If you signal to girls that science and engineering stuff isn't for them, then surely they grow up believing that that's what boys do, even if they study science and physics at school. They might not regard those subjects as something they'll eventually make a living from;So those are jobs they won't consider 同义替换：「career options could become limited」↔「jobs they won't consider」 ### 25. It was because of 25_____ that children wore white clothes in the 19th century. ↓ It was because of 25_____ that children wore white clothes in the 19th century. ↓ - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：practical reasons 原文定位：One thing I found surprising is that children in nineteenth century America used to be dressed in white. Yes, until age six. It was because the outfits were a lot easier to clean. Yes, they just bleached them to get the dirt out. Nothing to do with fashion or cost. There was no other effective way to clean them 同义替换：「wore」↔「dressed」 ### 26. In the early 1900s, consumers were influenced by the choices of 26_____ . ↓ In the early 1900s, consumers were influenced by the choices of 26_____ . ↓ - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：well-known figures 原文定位：ordinary people, shoppers, I mean, they could read articles about the sons and daughters of the famous and how they were dressed, and they wanted their own children to be dressed the same 同义替换：「consumers」↔「shoppers」；「well-known figures」↔「famous」 ### 27. By the 1940s, shop owners believed that 27_____ were 'blue for boys' and 'pink for girls. ↓ By the 1940s, shop owners believed that 27_____ were 'blue for boys' and 'pink for girls. ↓ - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：parental preferences 原文定位：By the nineteen forties, the colors had changed, and it was more about customer demand. Retailers analyzed the shopping habits of parents and looked at the results, and they interpreted them to mean that pink was now the favorite color for girls and blue for boys 同义替换：「shop owners」↔「Retailers」；「shopping habits of parents」↔「parental preferences」 ### 28. In the 1960s, teenage girls believed that 28_____ could be beneficial to them. ↓ In the 1960s, teenage girls believed that 28_____ could be beneficial to them. ↓ - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：unisex styles 原文定位：It wasn't until the nineteen sixties that teenage girls rejected that. And older teenage girls started wearing clothes that could have been worn by either boys or girls. By doing that, they felt the job opportunities usually only open to men would now be available to them 同义替换：「beneficial to them」↔「job opportunities would now be available to them」 ### 29. The 29_____ of the 1980s meant that people felt pressure to shop for gender-specific clothing. ↓ The 29_____ of the 1980s meant that people felt pressure to shop for gender-specific clothing. ↓ - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：advertising changes 原文定位：But then in the nineteen eighties, for the first time, TV commercials targeted children specifically, promoting different types of clothes for boys and girls. And as a result, children started insisting their parents buy them the right kind of clothes 同义替换：「felt pressure to shop for gender-specific clothing」↔「children started insisting their parents buy them the right kind of clothes」 ### 30. Nowadays, some mothers want their daughters to have 30_____ as they did not have these themselves Nowadays, some mothers want their daughters to have 30_____ as they did not have these themselves - parental preferences - technological advances - physical abilities - feminine clothes - advertising changes - unisex styles **答案**：feminine clothes 原文定位：one researcher, Paoletti, she maintains that women who never got to wear pretty, typically feminine clothes when they were little will then now dressing their girls in that style to make up for it. They want their girls to have what they didn't 同义替换：「want their daughters to have」↔「dressing their girls in that style」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。