# Gamification - 科目：雅思听力真题（Part 4） - 考频：中频 - 最近考试：2023.5.6/2022.5.7/2020.8.16/2018.8.11 - 题目数：10 - 来源页：https://www.yaquan.site/paper/b72b8a05-219b-4496-9a07-bc5ef36307f3（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:00,780 Section four. 00:00:02,720 You will hear a lecturer talking about the use of games techniques in business. 00:00:08,720 First, you have some time to look at questions thirty-one to forty on page seven. 00:01:05,200 Now listen carefully and answer questions thirty-one to forty. 00:01:13,260 Today, we're going to look at how the phenomenon known as gamification has really exploded in recent years. So what exactly is gamification? 00:01:22,800 It has been defined as the use of games thinking and mechanics in non-game situations, such as for business. Up to now, its most common function has been marketing. It is extremely popular with big companies, but as we'll see, it also has many other uses. 00:01:39,480 Gamification techniques work on our natural desire for competition. One way they do this is by providing a reward. For example, badges or points, or providing a type of virtual currency. But don't be fooled into thinking the concept is a novel one. Just think of the frequent flyer incentive schemes that were initiated by airlines to try and retain customers. In fact, it's been around for years. However, it has become more prolific with advances in technology. 00:02:09,180 So how is gamification being used? Well, it is seen as an excellent way of obtaining almost instantaneous feedback through common social media sites. However, there are other areas where it is increasingly being used, in particular, as a means of trying to convince people through fun activities to alter their behavior. Another use is in education or training in the workplace, especially when it is just not feasible to train people on the real thing. Good examples of this are the aircraft simulators used by pilots or the urban simulators used by town planners. 00:02:50,340 So let's look at a few examples of the successful implementation of gamification. One perhaps surprising use of gamification has been in official campaigns by governments and authorities who have quickly seen its potential. In Australia, the government developed a smartphone app called My FitBuddy, whose aim was to help people get off the sofa and exercise. The app provided plenty of motivational content to ensure people got the encouragement they needed to increase their levels of activity. Overseas in one city, instead of just punishing the drivers caught driving too fast, a local authority conducted a trial where they rewarded good drivers with free entries into a draw. The trial was so successful that it resulted in a twenty-two percent reduction in speeding. 00:03:37,900 Gamification is also playing its part in helping people make healthy choices. 00:03:43,400 In an attempt to get commuters to walk instead of using the escalators in an underground station, the staircase next to it was transformed into a piano. It had a touch pad underneath which played notes as people stepped on it. 00:03:57,580 When it was in use, almost everyone opted to use the stairs instead of the escalator. Another example is a medical research company in Australia. They realized the potential of gamification to help the elderly recover much more quickly from accidents. 00:04:15,400 When the elderly fall, the most common injury is not to the arm or the leg, but to the hand. So they took an already popular computer game which involved people smashing fruit and adapted it so patients could practice their fine motor skills in a fun way. 00:04:32,080 Now, there are a number of things to consider when using gamification. First of all, there is no way it can work unless it is fun. In fact, without that element, it could have the complete opposite effect on the consumer. In addition, as companies are often obtaining a lot more personal information and data on their customers this way, they should always be mindful of their legal obligations in terms of legislation relating to privacy. 00:04:58,700 So now it's over to you to think of other examples of gamification that you might have come across. 00:05:07,460 That is the end of section four. You now have half a minute to check your answers. ## 题目与答案 ### 31. What is it? ·The use of gaming techniques in non-game situations ·In business, it is frequently used for 31_____ What is it? ·The use of gaming techniques in non-game situations ·In business, it is frequently used for 31_____ **答案**：marketing 原文定位：Up to now, its most common function has been marketing 同义替换：「frequently」↔「most common」；「used」↔「function」 ### 32. ·Use people`s desire to win a reward ·Not a new idea, e.g. incentive schemes were first used by 32_____ . ·Use people`s desire to win a reward ·Not a new idea, e.g. incentive schemes were first used by 32_____ . **答案**：airlines 原文定位：Just think of the frequent flyer incentive schemes that were initiated by airlines to try and retain customers 同义替换：「first」↔「initiated」；「Not a new idea」↔「has been around for years」 ### 33. Uses ·To get online 33_____ quickly Uses ·To get online 33_____ quickly **答案**：feedback 原文定位：it is seen as an excellent way of obtaining almost instantaneous feedback through common social media sites 同义替换：「get」↔「obtaining」；「quickly」↔「instantaneous」 ### 34. ·To persuade people to change their 34_____ . ·To persuade people to change their 34_____ . **答案**：behavior 原文定位：as a means of trying to convince people through fun activities to alter their behavior 同义替换：「persuade」↔「convince」；「change」↔「alter」 ### 35. ·For training purposes, e.g. simulators used by 35_____ and town planners. ·For training purposes, e.g. simulators used by 35_____ and town planners. **答案**：pilots 原文定位：Good examples of this are the aircraft simulators used by pilots or the urban simulators used by town planners 同义替换：「training purposes」↔「education or training in the workplace」 ### 36. Successful examples ·Official campaigns - Australian government: to encourage people to 36_____ more - overseas local authority: to reward drivers for not speeding Successful examples ·Official campaigns - Australian government: to encourage people to 36_____ more - overseas local authority: to reward drivers for not speeding **答案**：exercise 原文定位：In Australia, the government developed a smartphone app;whose aim was to help people get off the sofa and exercise 同义替换：「encourage」↔「help」 ### 37. ·Health - a staircase at a station that worked like a 37_____ ·Health - a staircase at a station that worked like a 37_____ **答案**：piano 原文定位：the staircase next to it was transformed into a piano 同义替换：「worked like」↔「transformed into」 ### 38. - a game that helps recovery when old people hurt their 38_____ in a fall - a game that helps recovery when old people hurt their 38_____ in a fall **答案**：hand 原文定位：When the elderly fall, the most common injury is not to the arm or the leg, but to the hand 同义替换：「old people」↔「elderly」；「hurt」↔「injury」 ### 39. Things to consider ·It`s important for gamification to be 39_____ . Things to consider ·It`s important for gamification to be 39_____ . **答案**：fun 原文定位：First of all, there is no way it can work unless it is fun 同义替换：「It`s important for」↔「no way it can work unless」 ### 40. ·Need to think about the laws regarding 40_____ . ·Need to think about the laws regarding 40_____ . **答案**：privacy 原文定位：they should always be mindful of their legal obligations in terms of legislation relating to privacy 同义替换：「laws」↔「legislation」；「regarding」↔「relating to」；「think about」↔「mindful」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。