The spread of news on social networks

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题目与答案

1. 1 When choosing which stories to run, editors and producers take only objective data into account.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：FALSE

   原文定位：These rules are understood by producers and editors and are based on ratings and circulation figures but also on their personal instincts

2. 10 Dr Berger’s research investigated the _____ list from a newspaper’s website for half a year.

   答案：most e-mailed

   原文定位：He analysed the ‘most e-mailed’ list for six months, noting which stories readers had forwarded to their friends

3. 11 News stories that spread widely must _____ readers in some way.

   答案：arouse

   原文定位：Readers also tended to share articles that were exciting or funny, or that inspired negative emotions like anger or anxiety, but not articles that left them merely sad. They needed to be aroused one way or the other

4. 12 Emotions act as a method of _____ with other people.

   答案：sharing emotion

   原文定位：He found that science aroused feelings of wonder and amazement and made readers want to share this emotion with others

5. 13 Widely shared social media stories have both strong emotions and a _____ .

   答案：social appeal

   原文定位：He found that science aroused feelings of wonder and amazement and made readers want to share this emotion with others. Readers also tended to share articles that were exciting or funny, or that inspired negative emotions like anger or anxiety;The best predictors of popular news stories were elsewhere, in the brain regions associated with social cognition – with thoughts about other people. If those regions lighted up when something was heard, people were more likely to talk about the idea enthusiastically, and the idea would keep spreading;Thinking about what appeals to others may be even more important

6. 2 Certain kinds of natural disasters receive more attention than those caused by human error.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：NOT GIVEN

   原文定位：Earthquakes, plagues, floods, fires, disease, violence – all these stories receive significant coverage

7. 3 People typically experience more good things than bad things in life.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：NOT GIVEN

   原文定位：What was unknown was whether positive news was shared more often simply due to the widely accepted fact that people generally experience more good things than bad things

8. 4 Dr Berger carried out his research by reading people’s personal emails.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：FALSE

   原文定位：To test for that possibility, Dr Berger looked at how people spread a particular set of news stories: thousands of articles from one newspaper’s website. He analysed the ‘most e-mailed’ list for six months, noting which stories readers had forwarded to their friends

9. 5 Science articles are frequently shared due to the positive reactions they provoke.
   • TRUE
   • FALSE
   • NOT GIVEN

   答案：TRUE

   原文定位：One of his findings was that articles in the science section were much more likely to be e-mailed than non-science articles. He found that science aroused feelings of wonder and amazement and made readers want to share this emotion with others

10. 6 Dr Falk’s study revealed that people spread stories which are connected to memories.
    • TRUE
    • FALSE
    • NOT GIVEN

    答案：FALSE

    原文定位：You might predict that people would share the new ideas which were the most memorable – the ones that lighted up the brain regions associated with memories. But that’s not what happened in the experiments, which were conducted by Dr Emily Falk at the University of California. The best predictors of popular news stories were elsewhere, in the brain regions associated with social cognition – with thoughts about other people

11. 7 According to Dr Falk, outgoing people are the most likely to share stories with their friends.
    • TRUE
    • FALSE
    • NOT GIVEN

    答案：NOT GIVEN

    原文定位：You’d expect people to be most enthusiastic and opinionated and successful in spreading ideas that they themselves are excited about,’ says Dr Falk. ‘But our research suggests that’s not the whole story. Thinking about what appeals to others may be even more important

12. 8 Traditional news rules are determined by media producers' instincts and _____.

    答案：ratings and circulation figures

    原文定位：These rules are understood by producers and editors and are based on ratings and circulation figures but also on their personal instincts

13. 9 Social media users avoid sharing negative stories because they don’t want to be regarded as a _____.

    答案：negative person

    原文定位：The fact that you don't want to be seen as a negative person also determines what you’ll share