# Shampoo market project - 科目：雅思听力真题（Part 3） - 考频：高频 - 最近考试：2025.12.29深圳赛格BC雅思 - 题目数：10 - 来源页：https://www.yaquan.site/paper/c5e66efb-7495-4f41-b0b8-42bcb396730a（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:01,380 Business students called Janet and Michael discussing their research into the marketing of different kinds of shampoo. First, you have some time to look at questions twenty-one to twenty-six. 00:00:20,880 Now listen carefully and answer questions twenty-one to twenty-six. 00:01:07,360 Hi, Janet. How are you getting on with the shampoo marketing project? 00:01:11,920 Hi, Michael. Uh, it's interesting. I've read how shampoo marketing has developed over the last hundred years. 00:01:19,480 Oh, I didn't think we needed to do that. 00:01:22,560 True, but I'm interested anyway. Basically, what was once sold as an economical way of getting your hair clean has evolved into a beauty product. 00:01:32,940 Right. 00:01:33,800 And shampoo's interesting because it's a key influence in how we see ourselves. You've heard of bad hair days. 00:01:42,420 When your hair looks bad, maybe you didn't wash it, and you feel bad about it. Heard of them, yes. Had one? No. Don't think they're real. Bad hair days? Come on. 00:01:55,020 Well, whatever you want to call them, that's not what research from Yale is suggesting. They're not just imagined, and both sexes are equally affected by them. And when they happen, people tend to perform and feel worse than usual. 00:02:10,920 Right. And I've been reading about shampoo ingredients, chemicals like sodium lauryl sulfate. 00:02:18,680 Methyl chloride. Many of the manufacturers tend to use these or others like them, though they keep it quiet. 00:02:27,200 Right. When it comes to the product packaging, they're strangely silent about it. 00:02:32,300 Another area it would be interesting to investigate is the labeling on bottles. Apparently, printing directly onto the bottles costs about fifty percent less than sticking a printed label on because it's a much quicker process. 00:02:48,080 Mm. 00:02:48,740 But manufacturers are lukewarm about this because it doesn't enhance the visual impact of the bottle. It comes across as a bit cheap. 00:02:58,860 Hmm. We need to think about environmental issues. I was surprised how little recycled plastic goes into the bottles. 00:03:07,280 I think it's because light-colored plastic is more difficult to make from recycled stuff. 00:03:13,000 Yeah, but manufacturers can make their packaging more environmentally friendly just by making it less heavy. I'd like to find out whether some of them actually do when we do the research. 00:03:24,260 Yes, that's worth looking into. Uh, thinking about you as a customer, what's important when choosing shampoo? 00:03:32,500 Hmm. I'm always wary of special offers. When something's flagged as being half price, it rarely is, really. But if there's a make I've never seen before, I'm usually up for giving it a go rather than sticking to one or two favorite brands all my life. 00:03:50,320 Interesting. 00:03:54,660 Before you hear the rest of the discussion, you have some time to look at questions twenty-seven to thirty. 00:04:03,720 Now listen and answer questions twenty-seven to thirty. 00:04:28,320 Shall we discuss some of these shampoo advertisements then and try and identify what sort of psychological response each one is trying to get from the viewer? 00:04:39,940 Okay. What about Zing? 00:04:42,740 Well, it should probably appeal equally to men and women. In the ad, we see this happy family, lovely home, healthy, good-looking children. 00:04:54,260 With clean hair. 00:04:56,060 Obviously, yes. And I think we're supposed to watch the ad and think, "Wow, if only my life was like that." 00:05:06,140 Yeah, I know what you mean. 00:05:08,560 I think the advertisers want the viewers to almost wish they were the people in the ad. 00:05:13,500 Sure. I mean, that's very common in advertising. 00:05:17,120 But not universal. 00:05:18,720 Hmm. 00:05:19,780 You know that ad for Splash shampoo that lasts about five minutes and where there's a story? 00:05:25,900 Oh yes, the commercial about the couple. 00:05:29,180 Mm. 00:05:29,820 And all through the commercial, it's not clear if they're going to break up or stay together. 00:05:34,680 Exactly. Well, I think the marketing's been done very cleverly there. I don't think we're supposed to want to be the characters in the commercial, but we're supposed to get to know them a bit. 00:05:46,240 Yes. Well, I thought the story was effective. You're glad to learn when it's over that they're obviously going to stay together. But I think the role of the shampoo in the story was a bit thin, to say the least. 00:05:59,200 Hmm. Maybe. I suppose some manufacturers don't wanna bore people with all the science. 00:06:05,420 Sure. 00:06:06,440 And then there's the Just Go advertisement. 00:06:09,580 Yes. That had lots of technical information about what the shampoo actually consists of. I suppose they want customers to feel confident that when they buy Just Go, they are at least making an informed decision. 00:06:24,040 Yes. They're buying something that will do the job they want it to. 00:06:27,940 That's it. 00:06:29,480 I've read one of the most effective shampoo ads in recent times was the one for Brozin. 00:06:34,980 Yes, but there's no commentary, just images of the shampoo and lots of clean hair. 00:06:42,460 I suppose the effect, though, is very calming with soft music and very peaceful imagery. 00:06:48,580 Yes, but at the end of the ad, we've hardly learned anything about the product, have we? 00:06:53,820 I suppose not. But isn't it interesting how much the ads for what are essentially very similar products vary so much? 00:07:05,780 That is the end of part three. You now have thirty seconds to check your answers to part three ## 题目与答案 ### 21. 21 Janet says that over time, shampoo has become 21 Janet says that over time, shampoo has become - a cheaper product - more hygienic in its effects - a different kind of commodity **答案**：a different kind of commodity 原文定位：Basically, what was once sold as an economical way of getting your hair clean has evolved into a beauty product 同义替换：「commodity」↔「product」；「has become」↔「has evolved into」 ### 22. 22 What does Janet say about “bad hair days”? 22 What does Janet say about “bad hair days”? - They really do exist - Women worry about them more than men - Their name is inaccurate **答案**：They really do exist 原文定位：Well, whatever you want to call them, that's not what research from Yale is suggesting. They're not just imagined, and both sexes are equally affected by them 同义替换：「worry about them more than men」↔「both sexes are equally affected」 ### 23. 23 What do Janet and Michael say about chemicals used in shampoos? 23 What do Janet and Michael say about chemicals used in shampoos? - All shampoos contain the same chemicals - The chemicals are believed to be dangerous - The presence of the chemicals is rarely publicised **答案**：The presence of the chemicals is rarely publicised 原文定位：Many of the manufacturers tend to use these or others like them, though they keep it quiet. Right. When it comes to the product packaging, they're strangely silent about it 同义替换：「presence」↔「use」 ### 24. 24 According to Janet, printing directly onto shampoo bottles, rather than onto labels. 24 According to Janet, printing directly onto shampoo bottles, rather than onto labels. - costs more - looks less attractive - takes a lot longer **答案**：looks less attractive 原文定位：Apparently, printing directly onto the bottles costs about fifty percent less than sticking a printed label on because it's a much quicker process;But manufacturers are lukewarm about this because it doesn't enhance the visual impact of the bottle. It comes across as a bit cheap 同义替换：「looks less attractive」↔「doesn't enhance the visual impact of」 ### 25. 25 With regard to environmental issues, Michael and Janet want to investigate 25 With regard to environmental issues, Michael and Janet want to investigate - the appearance of shampoo bottles - variations in the weight of shampoo bottles - the source of recycled plastic in shampoo bottles **答案**：variations in the weight of shampoo bottles 原文定位：Yeah, but manufacturers can make their packaging more environmentally friendly just by making it less heavy. I'd like to find out whether some of them actually do when we do the research;Yes, that's worth looking into 同义替换：「want to investigate」↔「that's worth looking into」；「weight」↔「heavy」 ### 26. 26 Michael bases his own shampoo purchase decisions on his 26 Michael bases his own shampoo purchase decisions on his - loyalty to certain brands - desire to get value for money - willingness to try new products **答案**：willingness to try new products 原文定位：But if there's a make I've never seen before, I'm usually up for giving it a go rather than sticking to one or two favorite brands all my life 同义替换：「purchase decisions on」↔「choosing」；「willingness to try new」↔「up for giving a new make a go」 ### 27. 27 Zing 27 Zing - link to relaxation - enviable lifestyle - natural ingredients - masculine image - product reliability - romantic interest **答案**：enviable lifestyle 原文定位：In the ad, we see this happy family, lovely home, healthy, good-looking children;I think we're supposed to watch the ad and think, "Wow, if only my life was like that." I think the advertisers want the viewers to almost wish they were the people in the ad ### 28. 28 Splash 28 Splash - link to relaxation - enviable lifestyle - natural ingredients - masculine image - product reliability - romantic interest **答案**：romantic interest 原文定位：You know that ad for Splash shampoo that lasts about five minutes and where there's a story? Oh yes, the commercial about the couple;第 28 题答案 F 涉及的核心原文 You know that ad for Splash shampoo that lasts about five minutes and where there's a story? Oh yes, the commercial about the couple... all through the commercial, it's not clear if they're going to break up or stay together... you're glad to learn when it's over that they're obviously going to stay together ### 29. 29 Just go 29 Just go - link to relaxation - enviable lifestyle - natural ingredients - masculine image - product reliability - romantic interest **答案**：product reliability 原文定位：That had lots of technical information about what the shampoo actually consists of. I suppose they want customers to feel confident that when they buy Just Go, they are at least making an informed decision. Yes. They're buying something that will do the job they want it to 同义替换：「reliability」↔「feel confident」 ### 30. 30 Brozene 30 Brozene - link to relaxation - enviable lifestyle - natural ingredients - masculine image - product reliability - romantic interest **答案**：link to relaxation 原文定位：I've read one of the most effective shampoo ads in recent times was the one for Brozin. Yes, but there's no commentary, just images of the shampoo and lots of clean hair. I suppose the effect, though, is very calming with soft music and very peaceful imagery 同义替换：「relaxation」↔「peaceful imagery」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。