# Assignment on multinational companies - 科目：雅思听力真题（Part 3） - 考频：中频 - 最近考试：2024.8.3/2021.7.24 - 题目数：10 - 来源页：https://www.yaquan.site/paper/cbf8094f-2a58-43be-8287-c01dcd841c89（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:01,020 Part three. You will hear a business student called Lara getting feedback on the first draft of her assignment from her tutor. First, you have some time to look at questions twenty-one to twenty-five. 00:00:50,160 Now listen carefully and answer questions twenty-one to twenty-five. 00:00:58,060 Hello, Lara. Thank you for coming in to discuss the work you've done so far on your assignment on multinational companies. I've had a good look at it. 00:01:06,500 Thank you. 00:01:08,000 I'm interested in your research on this chocolate and its brand image. You've shown that it's quite different in different markets and the differences in advertising campaigns, how in some countries it's sold in pretty upmarket places, whereas in others it's sold in supermarkets that appeal to a different customer. 00:01:27,900 Did you know that they used different amounts of caffeine and sugar to appeal to tastes in different countries, too? 00:01:33,860 Oh, I didn't. I'll look into that, too. 00:01:38,160 Do you think this next section on the aim of global marketing is clear? 00:01:43,020 Well, I got a bit lost when you talked about starting production in another country. 00:01:48,740 Mm. 00:01:49,520 The link to the aim of global marketing could be clearer. 00:01:52,400 Mm-hmm. 00:01:53,040 But what I thought worked really well was your explanation of how a huge increase in sales is what most companies who go global are after. Well done. 00:02:04,150 You could then link that to profits to finish off that section. 00:02:07,520 Yes, that's down on my plan. Another thing that's grabbed my attention is the messages for young people in advertising by multinationals. 00:02:17,080 You could follow up on that thought. 00:02:19,580 Other moral issues come up. For example, the supermarket chain who offered free plastic bags in a market which is very environment conscious. Their aim had been to bring in lots of new customers quickly by getting their name seen everywhere in town, but they'd forgotten that that market didn't want any more plastic polluting their environment. 00:02:39,840 Mm, a big mistake. There seems to be a sort of arrogance on the part of some multinationals. 00:02:46,460 In what way? 00:02:47,220 Well, it's okay if the multinational comes into your country, takes over a company, and introduces better working conditions or new machinery, but it's the way they often bring in their own management team who ride roughshod over everyone, and who don't exactly go in for consultation at local level. 00:03:06,500 That's an interesting observation. What do you have in mind for the last section? 00:03:11,380 I'd like to look at distribution. It can be key to the success or failure of so many businesses. Of course, there's the whole idea of managing time and what happens when customers don't get their goods on time. But I'd like to read up on the effects of managing all distribution from just one office. Because if a company isn't used to that and it's suddenly introduced, it can be chaos. I looked at the issue of stock control in last term's paper, so I'd rather not revisit that. 00:03:46,120 Before you hear the rest of the discussion, you have some time to look at questions twenty-six to thirty. 00:04:17,060 Now listen and answer questions twenty-six to thirty. 00:04:24,240 Now, you need to finish off with a company case study, and I see you've been looking into some possibilities. What did you find out about Drummond's? 00:04:33,480 At first, I thought they'd be good to illustrate the importance of getting the workforce right, but I'm not sure I'd have enough information. But what I could use them for is to show how you have to base your company in the right part of the world to benefit from tax advantages. [chuckles] That's what Drummond's did. 00:04:52,440 Yes, that could be good. Uh, there's also Multiplan. I read recently that they've made the classic mistake of going for an international market before they've really grown enough, and that's causing them some headaches. 00:05:05,640 Mm. 00:05:06,500 So no matter where they'd expanded their business to abroad, they'd have faced the same problems. 00:05:12,440 What about Elbeys? There are really detailed figures showing that by going global, they were in a strong position to negotiate rock bottom prices for their materials because they were buying in bulk. 00:05:24,940 Yes, they would be a good choice because it would allow you to present data effectively. Babbis would be good for that, too. All the figures relating to their staffing levels before and after going global are available. 00:05:37,620 Oh, and they're huge, aren't they? 00:05:39,720 Mm. 00:05:40,540 I did look at how Emerson went to different companies who provided them with components they needed when they went global, and what a huge difference this made to quality. 00:05:49,920 So just check through to see which one would give you scope to develop a good case study with a clear focus. 00:05:57,120 Thank you. 00:06:01,060 That is the end of part three. You now have thirty seconds to check your answers to part three. ## 题目与答案 ### 21. 21 The tutor points out to Lara that in different markets a brand of chocolate 21 The tutor points out to Lara that in different markets a brand of chocolate - has different proportions of the ingredients - uses different methods of advertising - is sold at different prices **答案**：uses different methods of advertising 原文定位：I'm interested in your research on this chocolate and its brand image. You've shown that it's quite different in different markets and the differences in advertising campaigns, how in some countries it's sold in pretty upmarket places, whereas in others it's sold in supermarkets that appeal to a different customer 同义替换：「markets」↔「countries」；「methods」↔「campaigns」 ### 22. 22 Which aim of global marketing has Lara explained very clearly? 22 Which aim of global marketing has Lara explained very clearly? - making profit - maximising sales - expanding production **答案**：maximising sales 原文定位：But what I thought worked really well was your explanation of how a huge increase in sales is what most companies who go global are after 同义替换：「aim of global marketing」↔「what most companies who go global are after」；「very clearly」↔「worked really well」；「maximising sales」↔「a huge increase in sales」 ### 23. 23 The tutor gives the example of the supermarket chain to show how companies 23 The tutor gives the example of the supermarket chain to show how companies - can use new advertising methods to bring new business - may fail to take local values into consideration - need time to build up their reputation **答案**：may fail to take local values into consideration 原文定位：the supermarket chain who offered free plastic bags in a market which is very environment conscious. Their aim had been to bring in lots of new customers quickly by getting their name seen everywhere in town, but they'd forgotten that that market didn't want any more plastic polluting their environment 同义替换：「local values」↔「very environment conscious」 ### 24. 24 Lara believes that some multinational companies can be criticized for 24 Lara believes that some multinational companies can be criticized for - offering poor working conditions locally - failing to improve machinery - replacing local managers **答案**：replacing local managers 原文定位：Well, it's okay if the multinational comes into your country, takes over a company, and introduces better working conditions or new machinery, but it's the way they often bring in their own management team who ride roughshod over everyone, and who don't exactly go in for consultation at local level 同义替换：「replacing local managers」↔「bring in their own management team」 ### 25. 25 Which aspect of distribution does Lara want to read about? 25 Which aspect of distribution does Lara want to read about? - delivery times - stock control - centralisation **答案**：centralisation 原文定位：Of course, there's the whole idea of managing time and what happens when customers don't get their goods on time. But I'd like to read up on the effects of managing all distribution from just one office. Because if a company isn't used to that and it's suddenly introduced, it can be chaos. I looked at the issue of stock control in last term's paper, so I'd rather not revisit that 同义替换：「centralisation」↔「managing all distribution from just one office」 ### 26. Drummonds Drummonds - bargaining power - changing suppliers - location of head office - mergers - size of workforce - timing of going global **答案**：location of head office 原文定位：At first, I thought they'd be good to illustrate the importance of getting the workforce right, but I'm not sure I'd have enough information. But what I could use them for is to show how you have to base your company in the right part of the world to benefit from tax advantages;That's what Drummond's did 同义替换：「location of head office」↔「base your company in the right part of the world」 ### 27. Multiplan Multiplan - bargaining power - changing suppliers - location of head office - mergers - size of workforce - timing of going global **答案**：timing of going global 原文定位：I read recently that they've made the classic mistake of going for an international market before they've really grown enough, and that's causing them some headaches 同义替换：「timing of going global」↔「before they've really grown enough」 ### 28. Elbeys Elbeys - bargaining power - changing suppliers - location of head office - mergers - size of workforce - timing of going global **答案**：bargaining power 原文定位：What about Elbeys? There are really detailed figures showing that by going global, they were in a strong position to negotiate rock bottom prices for their materials because they were buying in bulk 同义替换：「bargaining power」↔「in a strong position to negotiate」 ### 29. Babbis Babbis - bargaining power - changing suppliers - location of head office - mergers - size of workforce - timing of going global **答案**：size of workforce 原文定位：Babbis would be good for that, too. All the figures relating to their staffing levels before and after going global are available 同义替换：「size of workforce」↔「staffing levels」 ### 30. Emerson Emerson - bargaining power - changing suppliers - location of head office - mergers - size of workforce - timing of going global **答案**：changing suppliers 原文定位：I did look at how Emerson went to different companies who provided them with components they needed when they went global, and what a huge difference this made to quality 同义替换：「changing suppliers」↔「went to different companies who provided them with components」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。