# The effects of music on consumer behavior - 科目：雅思听力真题（Part 3） - 考频：中频 - 最近考试：2022.1.23/2020.12.20/2017.10.21/2009.3.14 - 题目数：9 - 来源页：https://www.yaquan.site/paper/d6eb0e90-7e4e-445c-a64c-623d144ae77d（在线机考练习与音频请访问该页面） - 数据更新：2026-11-05 ## 题目原文 00:00:02,560 Part three. You will hear two students called Jeannie and Dan discussing some research on the effects of music on consumer behavior. First, you have some time to look at questions twenty-one to twenty-six. 00:00:45,600 Now listen carefully and answer questions twenty-one to twenty-six. 00:01:18,800 Hi, Dan. How's it going? 00:01:21,500 Hello, Jeannie. Pretty well, thanks. Have you finished your research yet? 00:01:25,540 Yes, it's all done. I've spent several weeks on it. From the very beginning of deciding the topic to carrying out the research and writing the essay. 00:01:36,760 Congratulations. Seems like a big project. I know the research is to do with music, but what is it exactly about? 00:01:43,600 Well, at first I didn't have a specific purpose until one day I read a report that said if appropriate music is played while people are eating, it may cause some changes in their behavior. But the report didn't illustrate the changes in detail. So I wanted to carry out a thorough investigation into this. 00:02:07,260 That's quite unique. So how did you conduct your research? 00:02:11,000 I started by looking for five different restaurants and then went to each of the restaurants to order some food and observe other people. I mainly focused on how the music is played instead of how people eat. Findings of my observations indicate that the five restaurants have something in common. They all have a special section to play the music. More importantly, although the music is played at different times, the volume is unchanged. 00:02:44,020 It sounds attractive. I've never read anything about this before. In addition to observation, what other research methods have you used? 00:02:52,020 I also distributed the survey questionnaire to people dining there. 00:02:56,800 What questions are posed in your questionnaire? 00:02:59,160 Well, the first section of the questionnaire asks subjects to indicate the number of times they have been to the restaurant previously, the number of people they dine with, and whether they think they will return to the restaurant. These early questions don't involve musical preferences, but largely act as distractors. The intention being that subjects will be less inclined to think that the survey is about the music being played. 00:03:28,160 That sounds very reasonable. Did you design the questionnaire by yourself? 00:03:31,860 Actually, no. I read an assignment a student wrote last year which was just kept beside a dictionary in the library. I came across it when I was looking something up in the dictionary. 00:03:44,380 Oh, you're so lucky. Is there any other question included in the questionnaire? 00:03:48,640 Yes. Subjects are also asked why they choose to dine at a particular restaurant. Several reasons are listed in the questionnaire. I thought people would put service first, but that's not the case. Only about twelve percent of them have chosen this reason. While the majority of respondents think whether they will pick this restaurant depends on how many available seats it has. They think it's terrible to eat in a crowded place. 00:04:18,640 Yes, everyone wants to enjoy a meal comfortably. Then I guess maybe the location of a restaurant is an important factor since no one likes to waste too much time on the way. 00:04:29,040 It used to be, but nowadays nearly every household has a private car, so they don't have to be worried about the traffic problem. What I find interesting, however, is that a large percentage of people say they will compare different restaurants in the neighborhood on the Internet first. If one of them stands out from its rivals, they will choose it. 00:04:53,120 Wow, that's really interesting. 00:04:57,660 Before you hear the rest of the discussion, you have some time to look at questions twenty-seven to thirty. 00:05:07,840 Now listen and answer questions twenty-seven to thirty. 00:05:32,760 What else then? 00:05:33,860 Well, the second section of the questionnaire asks subjects to respond to the music being played by rating so that the relationship between music and perceived atmosphere could be examined directly as a means of examining purchase intention. The final section of the questionnaire asks them to indicate the maximum amount of money they are prepared to spend on their main meal. 00:06:01,960 So what have you finally discovered? 00:06:04,820 I collected all the questionnaires and analyzed people's answers to get a clear idea of their reactions to different music conditions. The result shows that music has become an indispensable part of restaurants. If people find there isn't any music during the meal, they will think the restaurant charges too much. 00:06:26,120 Yes. Now music is everywhere in our life. Is there any difference in people's attitudes towards different musical styles? 00:06:33,120 Yes. Most people think that if jazz is being played when eating, they tend to stay at the restaurant longer and order more food to enjoy the music. But this is quite the opposite of what happens when classical music is played. Many customers think if the restaurant plays classical music, they wouldn't like to stay there for another minute, but to finish the food quickly and hurry away because they don't like this type of music at all. And lastly, about pop music. It's very popular these days, especially among young people, as I've noticed in restaurants. They like listening to this type of music during their meals. As a result, this greatly increases the possibility of their presence at the same restaurant. 00:07:23,800 Great. I've learned a lot from your research. I think it's meaningful and innovative. Thanks for telling me, Jeannie. 00:07:30,280 You're welcome, Dan. 00:07:36,160 That is the end of part three. You now have thirty seconds to check your answers to part three. ## 题目与答案 ### 21. What is the topic of the research? What is the topic of the research? - the effect of music on consumers - the effect of music on eating - the effect of music on the price of food **答案**：the effect of music on consumers 原文定位：I know the research is to do with music, but what is it exactly about? Well, at first I didn't have a specific purpose until one day I read a report that said if appropriate music is played while people are eating, it may cause some changes in their behavior. But the report didn't illustrate the changes in detail. So I wanted to carry out a thorough investigation into this 同义替换：「topic of the research」↔「what is it exactly about」；「the effect of music on consumers」↔「may cause some changes in their behavior」 ### 22. The research finds out in the restaurant The research finds out in the restaurant - the music is played everywhere - the music is played at a uniform volume level - the music is played at a certain time **答案**：the music is played at a uniform volume level 原文定位：Findings of my observations indicate that the five restaurants have something in common. They all have a special section to play the music. More importantly, although the music is played at different times, the volume is unchanged 同义替换：「research finds out」↔「Findings of my observations」；「at a uniform volume level」↔「unchanged」 ### 23. The first few questions in the questionnaire are The first few questions in the questionnaire are - to understand people`s taste in music - to clarify the research aim - to disguise the purpose of the survey **答案**：to disguise the purpose of the survey 原文定位：These early questions don't involve musical preferences, but largely act as distractors. The intention being that subjects will be less inclined to think that the survey is about the music being played 同义替换：「first few questions」↔「early questions」；「to disguise the purpose of the survey」↔「act as distractors」 ### 24. the questions in the questionnaire came from the questions in the questionnaire came from - a previous study - a professional dictionary - the student herself **答案**：a previous study 原文定位：Actually, no. I read an assignment a student wrote last year which was just kept beside a dictionary in the library. I came across it when I was looking something up in the dictionary 同义替换：「a previous study」↔「an assignment a student wrote last year」 ### 25-26. Choose TWO are the main reasons given for choosing a restaurant? Choose TWO are the main reasons given for choosing a restaurant? - competitors nearby - environment - transport facilities - service - seat capacity **答案**：competitors nearby,seat capacity 原文定位：While the majority of respondents think whether they will pick this restaurant depends on how many available seats it has;What I find interesting, however, is that a large percentage of people say they will compare different restaurants in the neighborhood on the Internet first. If one of them stands out from its rivals, they will choose it 同义替换：「seat capacity」↔「how many available seats it has」；「competitors nearby」↔「compare different restaurants in the neighborhood」；「main reasons for choosing a restaurant」↔「why they choose to dine at a particular restaurant」 ### 27. no music no music - people will spend more money in the restaurant - people don`t even notice the music - people will come back again - people don`t think the restaurant is worth the price - people will leave the restaurant right after eating - people don`t like the restaurant at all **答案**：people don`t think the restaurant is worth the price 原文定位：The result shows that music has become an indispensable part of restaurants. If people find there isn't any music during the meal, they will think the restaurant charges too much 同义替换：「don`t think the restaurant is worth the price」↔「think the restaurant charges too much」；「no music」↔「there isn't any music」 ### 28. jazz jazz - people will spend more money in the restaurant - people don`t even notice the music - people will come back again - people don`t think the restaurant is worth the price - people will leave the restaurant right after eating - people don`t like the restaurant at all **答案**：people will spend more money in the restaurant 原文定位：Most people think that if jazz is being played when eating, they tend to stay at the restaurant longer and order more food to enjoy the music 同义替换：「jazz」↔「jazz」 ### 29. classical music classical music - people will spend more money in the restaurant - people don`t even notice the music - people will come back again - people don`t think the restaurant is worth the price - people will leave the restaurant right after eating - people don`t like the restaurant at all **答案**：people don`t like the restaurant at all 原文定位：Many customers think if the restaurant plays classical music, they wouldn't like to stay there for another minute, but to finish the food quickly and hurry away because they don't like this type of music at all 同义替换：「classical music」↔「classical music」；「attitude toward the following music」↔「Many customers think」；「people will leave the restaurant right after eating」↔「finish the food quickly and hurry away」 ### 30. pop music pop music - people will spend more money in the restaurant - people don`t even notice the music - people will come back again - people don`t think the restaurant is worth the price - people will leave the restaurant right after eating - people don`t like the restaurant at all **答案**：people will come back again 原文定位：And lastly, about pop music;they like listening to this type of music during their meals. As a result, this greatly increases the possibility of their presence at the same restaurant 同义替换：「people will come back again」↔「increases the possibility of their presence at the same restaurant」；「pop music」↔「pop music」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。