# Hennings marketing project - 科目：雅思听力真题（Part 3） - 考频：中频 - 最近考试：2010.9.4 - 题目数：10 - 来源页：https://www.yaquan.site/paper/da150741-2e6b-4752-ba7f-d9dc4d1d836f（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:00,5805 Part three. You will hear two business students called Sue and Gary discussing their plan for a marketing project. First, you have some time to look at questions twenty-one to twenty-four. 00:00:34,120 Now listen carefully and answer questions twenty-one to twenty-four. 00:00:41,780 Hello Sue. Sorry I'm a bit late. 00:00:44,140 Hi, Gary. 00:00:45,440 We've got to plan our marketing project, haven't we? But I missed the last lecture, so can you remind me exactly what we've got to do? 00:00:53,340 We're looking at Hennings, the soft drinks manufacturer. We've got to think of a new product that the company could offer and then design the first stages of a marketing campaign. 00:01:05,019 What kind of drink does it have to be? 00:01:07,140 That's up to us. 00:01:09,500 Then what about some kind of health drink? 00:01:12,320 Fine by me, but then I think we should decide exactly who we want to sell it to, because that'll probably affect everything else. Sporty men, younger women. 00:01:22,900 Children. That'll be more fun to market. So this is week one we're in now, so we've got that sorted, and we've got seven weeks altogether. 00:01:34,060 What should we do in week two then? 00:01:36,820 I think we should spend that week doing desk research, you know, gathering as much information as possible from newspapers and the Internet. 00:01:45,060 Oh, good idea. We'll need information before we make any other decisions. 00:01:49,320 Okay, I've written that in. 00:01:53,100 Shall we divide the areas we're going to study? I could look at some trade figures, you know. I'll get the ones which are most up to date. 00:02:01,780 Do you think that'll be useful? 00:02:04,340 I think we need to know something about other products like this and their performance. 00:02:08,580 Okay, sounds a good idea. You do that, and meanwhile, I could have a good look at some of the websites of Henning's competitors to see what kind of products they offer and what their plans are. 00:02:20,760 Okay, got that. 00:02:25,600 Before you hear the rest of the discussion, you have some time to look at questions twenty-five to thirty. 00:03:01,720 Now listen and answer questions twenty-five to thirty. 00:03:08,560 What next? 00:03:09,980 I think sometime in week three we should meet up and pool our information. 00:03:14,920 Yes, and then one of us should actually write it up. Then we'll have section one of the report done. 00:03:21,420 We could do that later, couldn't we? 00:03:24,260 I think it's better to do it straight away while it's fresh in our minds. I'll volunteer for that. I don't mind. 00:03:30,520 Okay. Thanks, Gary. I've noted that. Next, week four. 00:03:36,580 We'll need to write a product description, you know, a detailed one to use in the market survey. Shall I do that too? 00:03:43,700 Okay. And the following week I could be designing a questionnaire for store managers to send out with it. 00:03:51,160 Questionnaires are tricky to write, aren't they? I've got a book that might be useful if you want to borrow it. 00:03:56,640 Oh, have you? 00:03:57,500 Yes. It's got a checklist that's very helpful. 00:04:00,540 Great. I'm making a note of that on the plan. Okay. And that's it, isn't it? 00:04:08,900 Not quite. Don't you remember the lecturer said we should include a media plan for the advertising campaign? 00:04:15,500 Okay. So we'll use week six to produce that. Then that gives us just one week to finalize the report. Is that okay? 00:04:26,180 It's fine. We'll have drafted most of it anyway as we go along. 00:04:33,240 That is the end of part three. You now have one minute to check your answers to part three. ## 题目与答案 ### 21. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21_____ | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21_____ | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：children 原文定位：Children. That'll be more fun to market. So this is week one we're in now, so we've got that sorted, and we've got seven weeks altogether ### 22. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22_____ research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22_____ research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：desk 原文定位：I think we should spend that week doing desk research, you know, gathering as much information as possible from newspapers and the Internet ### 23. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23_____ figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23_____ figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：trade 原文定位：Shall we divide the areas we're going to study? I could look at some trade figures, you know. I'll get the ones which are most up to date ### 24. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24_____ of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24_____ of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：performance 原文定位：I think we need to know something about other products like this and their performance ### 25. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25_____ of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25_____ of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：section 原文定位：Yes, and then one of us should actually write it up. Then we'll have section one of the report done ### 26. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26_____ | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26_____ | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：description 原文定位：We'll need to write a product description, you know, a detailed one to use in the market survey ### 27. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27_____ | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27_____ | | 内容 | Gary to lend his 28..... (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：managers 原文定位：And the following week I could be designing a questionnaire for store managers to send out with it ### 28. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28_____ (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28_____ (contains a useful 29.....) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：book 原文定位：I've got a book that might be useful if you want to borrow it ### 29. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29_____ ) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29_____ ) | | Week Six | Produce a 30..... plan for advertising | | Week Seven | Finalise report | **答案**：checklist 原文定位：Yes. It's got a checklist that's very helpful ### 30. | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29..... ) | | Week Six | Produce a 30_____ plan for advertising | | Week Seven | Finalise report | | Marketing Project | | --- | --- | | Week One | Identify new product - health drink aimed at 21..... | | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) | | Week Three | Pool information Produce first 25..... of report (Gary) | | Week Four | Write detailed product 26..... | | Week Five | Design a questionnaire for shop 27..... | | 内容 | Gary to lend his 28..... (contains a useful 29..... ) | | Week Six | Produce a 30_____ plan for advertising | | Week Seven | Finalise report | **答案**：media 原文定位：Not quite. Don't you remember the lecturer said we should include a media plan for the advertising campaign --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。