雅思阅读真题(Part 3)

Innovation in Business

Part 3 · 考频:中频 · 最近考试:2025.12.6

文章内容(节选)

A 

Innovation describes the way that we develop new ideas, products, and approaches, and it is one of the most vital human endeavors. Over the history of humanity, innovation has made life better in so many different ways. It is part of human nature to recognize the benefits of innovation; however, the majority of us have little comprehension of the processes that actually lead to innovation occurring. This is a frequent topic for discussion in journals and university lecture theatres. However, in company boardrooms across New Zealand, the term is heard far too frequently, and more caution should be applied. Certainly, a recent international survey showed that the idea of innovation is so broad as to appear almost meaningless, with different sectors of the business world—or different divisions inside the same business—often defining innovation in their own way.

 

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题目与答案

  1. 27 Most people understand how innovation happens.
    • YES
    • NO
    • NOT GIVEN

    答案:NO

    原文定位:however, the majority of us have little comprehension of the processes that actually lead to innovation occurring

    同义替换:「Most people」↔「the majority of us」,「understand」↔「comprehension」,「how innovation happens」↔「the processes that actually lead to innovation occurring」

  2. 28 The word "innovation" is overused in business in New Zealand.
    • YES
    • NO
    • NOT GIVEN

    答案:YES

    原文定位:However, in company boardrooms across New Zealand, the term is heard far too frequently, and more caution should be applied

    同义替换:「word」↔「term」,「overused」↔「far too frequently」,「business」↔「company」

  3. 29 There are many interpretations of what innovation means in business, according to one global study.
    • YES
    • NO
    • NOT GIVEN

    答案:YES

    原文定位:Certainly, a recent international survey showed that the idea of innovation is so broad as to appear almost meaningless, with different sectors of the business world—or different divisions inside the same business—often defining innovation in their own way

    同义替换:「global study」↔「international survey」,「many interpretations」↔「defining innovation in their own way」,「in business」↔「different sectors of the business world」

  4. 30 Research and development projects have a higher priority today than in the past.
    • YES
    • NO
    • NOT GIVEN

    答案:NOT GIVEN

  5. 31 What is the writer doing in the third paragraph?
    • Criticizing the conclusions of one publication
    • Praising the contribution of a famous inventor
    • Dismissing one common idea about innovation
    • Suggesting that innovation changes over time

    答案:Dismissing one common idea about innovation

    原文定位:There seems to be a widespread belief that the world's best ideas are sudden and intuitive;This is why we must reject the false assumption that innovation is just a moment of brilliance waiting to strike

    同义替换:「common idea」↔「widespread belief」,「dismissing」↔「reject the false assumption」

  6. 32 What is the writer's main point in the fourth paragraph?
    • Each industry will innovate in its own way.
    • There are pros and cons to strong leaders.
    • Some individuals are more innovative than others.
    • Leadership requires building teams that work together.

    答案:There are pros and cons to strong leaders.

    原文定位:No one encapsulated the creative essence of Silicon Valley;better than Jobs, but he has also been accused of arrogance;He felt it his duty to make society a better place, but his egotistical behavior could have undesirable consequences, too

  7. 33 The writer refers to Gutenberg's printing press in order to
    • Compare how two different innovations developed.
    • Illustrate an exception to his point about innovation.
    • Show why one approach to innovation was correct.
    • Give an example of a general rule about innovation.

    答案:Give an example of a general rule about innovation.

    原文定位:This points out that progress in a specific area or discipline can end up triggering small but significant developments elsewhere entirely;A good case to cite in support of this universal truth would be Gutenberg's printing press

    同义替换:「general rule」↔「this universal truth」,「give an example」↔「a good case to cite in support of」,「about innovation」↔「hummingbird effect of innovation」

  8. 34 What is the writer's main point in the seventh paragraph?
    • Companies should cooperate to turn ideas into products.
    • A company tends to make profits from its own innovations.
    • Science and business can often have common goals.
    • Competition between businesses produces innovation.

    答案:Companies should cooperate to turn ideas into products.

    原文定位:Instead, Kode's approach is to collaborate with similar nanotechnology businesses, which take its innovations and develop them into commodities that can be sold in the marketplace

    同义替换:「cooperate」↔「collaborate」,「turn ideas into products」↔「develop them into commodities that can be sold」

  9. 35 According to the writer, companies like Previously Unavailable
    • have published valuable research about innovation.
    • help companies recruit people with skills in innovation.
    • run university courses teaching innovation skills.
    • can be hired to give businesses advice about innovation.

    答案:can be hired to give businesses advice about innovation.

    原文定位:Previously Unavailable will lease a team of innovation experts on a short-term basis to client organizations to assist with conceiving, developing, and launching new products and business innovations

    同义替换:「hired」↔「lease」,「advice」↔「assist with」

  10. A book about the life and work of Thomas Edison suggests that
    • innovators do not get enough credit for their own ideas.
    • innovation may influence a completely different field.
    • expressing what everyone already knows is pointless.
    • innovation can be enhanced through collaboration with similar companies.
    • innovation requires a great deal of hard work.
    • copying ideas that already exist is not true innovation.

    答案:innovation requires a great deal of hard work.

    原文定位:the book Edison: His Life and Inventions shows that Edison's own inspiration usually resulted from laborious experimentation, rather than a moment of genius

    同义替换:「laborious experimentation」↔「a great deal of hard work」

  11. People who have worked for CEOs like Steve Jobs claim that
    • innovators do not get enough credit for their own ideas.
    • innovation may influence a completely different field.
    • expressing what everyone already knows is pointless.
    • innovation can be enhanced through collaboration with similar companies.
    • innovation requires a great deal of hard work.
    • copying ideas that already exist is not true innovation.

    答案:certain personality types can limit innovation.

    原文定位:Jobs' former employees have suggested this type of demanding behavior affects sickness rates and group morale, which in turn may squash creativity and innovation

    同义替换:「People who have worked for」↔「Jobs' former employees」,「egotistical behavior」↔「certain personality types」,「squash creativity and innovation」↔「limit innovation」

  12. Critics of Harford's 2011 TED Talk argue that
    • innovators do not get enough credit for their own ideas.
    • innovation may influence a completely different field.
    • expressing what everyone already knows is pointless.
    • innovation can be enhanced through collaboration with similar companies.
    • innovation requires a great deal of hard work.
    • copying ideas that already exist is not true innovation.

    答案:expressing what everyone already knows is pointless.

    原文定位:It sounds like common sense, and some commentators have claimed Harford's TED Talk was not persuasive because it was stating the obvious

    同义替换:「Critics」↔「some commentators」,「stating the obvious」↔「expressing what everyone already knows」,「not persuasive」↔「pointless」

  13. Steven Johnson's hummingbird effect proposes that
    • innovators do not get enough credit for their own ideas.
    • innovation may influence a completely different field.
    • expressing what everyone already knows is pointless.
    • innovation can be enhanced through collaboration with similar companies.
    • innovation requires a great deal of hard work.
    • copying ideas that already exist is not true innovation.

    答案:innovation may influence a completely different field.

    原文定位:This points out that progress in a specific area or discipline can end up triggering small but significant developments elsewhere entirely

    同义替换:「progress in a specific area」↔「innovation」,「elsewhere entirely」↔「a completely different field」,「triggering developments」↔「influence」

  14. Kode Biotech CEO Steve Henry believes that
    • innovators do not get enough credit for their own ideas.
    • innovation may influence a completely different field.
    • expressing what everyone already knows is pointless.
    • innovation can be enhanced through collaboration with similar companies.
    • innovation requires a great deal of hard work.
    • copying ideas that already exist is not true innovation.

    答案:innovation can be enhanced through collaboration with similar companies.

    原文定位:Instead, Kode's approach is to collaborate with similar nanotechnology businesses, which take its innovations and develop them into commodities that can be sold in the marketplace

    同义替换:「collaborate with similar nanotechnology businesses」↔「collaboration with similar companies」,「develop them into commodities」↔「innovation can be enhanced」

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