# The Bean House coffee shop - 科目：雅思听力真题（Part 3） - 考频：中频 - 最近考试：2022.9.24 - 题目数：10 - 来源页：https://www.yaquan.site/paper/e05f6a87-b873-4ab7-b2f9-57c4e423e228（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:00,280 Section three. 00:00:02,320 You will hear two business students called Katie and Paul talking about a case study they're preparing on a coffee shop chain called The Bean House. 00:00:13,600 First, you have some time to look at questions twenty-one to twenty-five on page four. 00:00:32,740 Now listen carefully and answer questions twenty-one to twenty-five. 00:01:02,380 Okay, I think we've got everything. 00:01:04,080 Mm. 00:01:05,379 You know, it's not too late to choose something a bit more well-known for our case study, more international. 00:01:12,260 Well, I heard that investors in Saudi Arabia and Australia are showing an interest, so you never know how far it'll go. And next term, one of the papers is corporate responsibility and ethical behavior, and The Bean House is quite a good example of a business that believes in those things. 00:01:29,980 I think the other students would be quite keen to hear what we have to say. 00:01:33,500 Yeah, that's true. 00:01:35,200 Anyway, I spent ages writing the introduction. Did you get my email? 00:01:40,280 Uh, with the introduction in the attachment? Yes. I really like the style. I noticed, though, that you wrote that Andrew Reese was the one who thought of The Bean House and he was planning to run it himself. 00:01:54,240 Wasn't he? 00:01:55,300 Actually, it was John Reese, his brother, that came up with the concept, and he suggested to Andrew that they write up a business plan and see if a bank loan was possible. 00:02:05,200 I must have got that wrong. 00:02:06,420 Mm. 00:02:06,980 I'll do that bit again. Well, I remember when The Bean House cafes first started appearing in the city. They were really popular with the students. 00:02:15,420 Yes, but they've always been family-friendly too, and you get a lot of city workers going there. I think its point of difference, though, was that it was the first to use the fair trade range of coffee only, and none of the other chains were doing that. 00:02:30,760 I think that was a good move, yes. So customers knew that the people working on coffee plantations were being paid properly. 00:02:37,600 Mm. 00:02:38,440 I guess other chains are doing the same thing now. 00:02:41,320 Actually, I was thinking that for the presentation, we should bring in some of the products. 00:02:46,940 You mean get the other students to try them out? That'd be expensive for us. 00:02:51,620 Not if we persuaded a Bean House near to campus to donate them. It'd be good publicity for them. 00:02:57,540 Look, I don't want to pour cold water on your idea, but I really think we'd better stick to facts and figures and take a more serious approach to it. 00:03:05,620 Okay. Anyway, I'm happy to show all the PowerPoint material if you want to do the presentation. 00:03:12,680 Paul, you have to speak as well. That was in the criteria for the presentation. We can either split it or take turns for different sections. 00:03:21,640 All right. But let me go first so I can get it over and done with. 00:03:29,380 Before you hear the rest of the discussion, you have some time to look at questions twenty-six to thirty on page five. 00:03:41,760 Now listen and answer questions twenty-six to thirty. 00:04:09,440 So John and Andrew Reese tried to start a business in two thousand and five, did they? 00:04:14,340 That was the first attempt. The business plan was approved by the bank, and they'd actually found a vacant site right in the middle of the business district, an ideal spot for a cafe. But for one reason or another, their funds fell through, and they didn't have the capital they needed. So it was back to square one. 00:04:33,840 Right. So the venture was postponed for another two years to two thousand and seven, and that's when they opened the two original Bean Houses. There was one next to the university, right? And one next to the central train station. 00:04:47,420 Yes. There, I think. And their turnover, even in the first year, was huge. And John and Andrew decided the company could get bigger, but they didn't want to spend all their time running from cafe to cafe. So that's when they thought of turning into a franchise. And about two hundred and fifty applications in about two months were made by people all wanting to set up a Bean House. The problem was, though, the recession came, and people started cutting back on things like coffee. 00:05:17,620 That's why they introduced loyalty cards, wasn't it? As a way of keeping the customer base they'd already achieved. 00:05:23,760 Yes, but that was probably not as good a move as their next idea after the economic recovery. I think the free Wi-Fi really gave them the edge over their competitors, especially for city workers doing business in their lunch hours. 00:05:38,980 Yes, and students researching presentations. 00:05:42,720 We should probably mention the latest strategy. They just introduced a range of organic teas. I suppose they appeal to customers who don't like... 00:05:55,950 That is the end of section three. You now have half a minute to check your answers. ## 题目与答案 ### 21. 21 Why do the students agree that the Bean House is a good choice for a case study? 21 Why do the students agree that the Bean House is a good choice for a case study? - Its underlying principles - It has been successful at a global level - It is a subject of an important article **答案**：Its underlying principles 原文定位：And next term, one of the papers is corporate responsibility and ethical behavior, and The Bean House is quite a good example of a business that believes in those things 同义替换：「good choice for a case study」↔「quite a good example」；「underlying principles」↔「corporate responsibility and ethical behavior」 ### 22. 22 Katie admits that her introduction is wrong about 22 Katie admits that her introduction is wrong about - the size of the bank loan to finance the Bean House - the person who first thought of the idea for the Bean House - he banks' response to the business plan **答案**：the person who first thought of the idea for the Bean House 原文定位：I noticed, though, that you wrote that Andrew Reese was the one who thought of The Bean House and he was planning to run it himself;Actually, it was John Reese, his brother, that came up with the concept, and he suggested to Andrew that they write up a business plan and see if a bank loan was possible;I must have got that wrong 同义替换：「first thought of the idea」↔「came up with the concept」 ### 23. 23 Katie and Paul agree that the first Bean House cafes 23 Katie and Paul agree that the first Bean House cafes - were unique in the products they sold - originally failed to appeal to younger customers - seemed similar to other coffee shop chains **答案**：were unique in the products they sold 原文定位：I think its point of difference, though, was that it was the first to use the fair trade range of coffee only, and none of the other chains were doing that 同义替换：「unique」↔「point of difference」 ### 24. 24 Katie thinks they can improve the presentation by 24 Katie thinks they can improve the presentation by - minimising the attention given to data UCATION - keeping it fairly formal - making it more interactive **答案**：making it more interactive 原文定位：Actually, I was thinking that for the presentation, we should bring in some of the products. You mean get the other students to try them out;Look, I don't want to pour cold water on your idea, but I really think we'd better stick to facts and figures and take a more serious approach to it 同义替换：「making it more interactive」↔「get the other students to try them out」 ### 25. 25 Concerning his contribution to the presentation, Paul reluctantly agrees to 25 Concerning his contribution to the presentation, Paul reluctantly agrees to - speak before Katie has a turn - do most of the talking - let Katie be responsible for the technology **答案**：speak before Katie has a turn 原文定位：All right. But let me go first so I can get it over and done with 同义替换：「speak before Katie has a turn」↔「let me go first」 ### 26. The Bean House: company history 2005: first attempt failed due to problems with 26_____ so John and Andrew Rees had to start again. ↓ The Bean House: company history 2005: first attempt failed due to problems with 26_____ so John and Andrew Rees had to start again. ↓ - wi-fi - location - first cafes - business plan - loyalty cards - finances **答案**：finances 原文定位：That was the first attempt. The business plan was approved by the bank, and they'd actually found a vacant site right in the middle of the business district, an ideal spot for a cafe. But for one reason or another, their funds fell through, and they didn't have the capital they needed. So it was back to square one 同义替换：「finances」↔「funds」 ### 27. 2007: launch of the 27_____ ↓ 2007: launch of the 27_____ ↓ - wi-fi - location - first cafes - business plan - loyalty cards - finances **答案**：first cafes 原文定位：Right. So the venture was postponed for another two years to two thousand and seven, and that's when they opened the two original Bean Houses. There was one next to the university, right? And one next to the central train station 同义替换：「launch of」↔「opened」；「first」↔「original」 ### 28. 2008: rapid take-up of 28_____ ↓ 2008: rapid take-up of 28_____ ↓ - wi-fi - location - first cafes - business plan - loyalty cards - finances **答案**：franchise opportunities 原文定位：And their turnover, even in the first year, was huge. And John and Andrew decided the company could get bigger, but they didn't want to spend all their time running from cafe to cafe. So that's when they thought of turning into a franchise. And about two hundred and fifty applications in about two months were made by people all wanting to set up a Bean House 同义替换：「rapid take-up」↔「two hundred and fifty applications」；「franchise opportunities」↔「wanting to set up」 ### 29. Recession: offer of 29_____ to retain customers ↓ Recession: offer of 29_____ to retain customers ↓ - wi-fi - location - first cafes - business plan - loyalty cards - finances **答案**：loyalty cards 原文定位：The problem was, though, the recession came, and people started cutting back on things like coffee;That's why they introduced loyalty cards, wasn't it? As a way of keeping the customer base they'd already achieved 同义替换：「offer」↔「introduced」；「retain」↔「keeping」 ### 30. Latest strategy: introduction of 30_____ Latest strategy: introduction of 30_____ - wi-fi - location - first cafes - business plan - loyalty cards - finances **答案**：new products 原文定位：We should probably mention the latest strategy. They just introduced a range of organic teas --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。