# A marketing project on food packaging - 科目：雅思听力真题（Part 3） - 考频：中频 - 最近考试：2023.9.9 - 题目数：10 - 来源页：https://www.yaquan.site/paper/e2baa643-cb18-4116-b807-417a68af11c4（在线机考练习与音频请访问该页面） - 数据更新：2026-10-29 ## 题目原文 00:00:00,080 Part three. 00:00:02,200 You will hear two business administration students, called Pam and Jason, discussing their project with their professor. 00:00:11,260 First, you'll have some time to look at questions twenty-one to twenty-five. 00:00:51,360 Now listen carefully and answer questions twenty-one to twenty-five. 00:00:59,580 Hello, Pam, Jason. Thanks for coming to discuss your marketing project. I've read your proposal and outline, so let's go over it. 00:01:07,920 Okay. 00:01:08,520 Right. 00:01:09,840 You've chosen the topic of food packaging. So what did you want to get out of doing this project? 00:01:16,320 We decided if we did our project on packaging, we might find some practical tips on how a business could make more money. 00:01:23,400 After all, we're business admin students, and that's the ultimate reason we're on the course, isn't it? So although we know the impact of packaging on the environment is important- 00:01:33,180 We feel the government regulations are pretty strict already in that area. 00:01:37,840 Okay. Now you've decided to look specifically at the packaging of food. What do you think the main issue is for shoppers these days? 00:01:46,410 Some people get upset about the waste with all the plastic and stuff used to package food, but I guess most don't pay much attention to that. A few years ago, people seemed concerned about packaging food so that buyers knew more about what it contains from labels like calories, additives and stuff. 00:02:06,840 But in the current economic climate, Pam and I think people are most interested in packaging that helps keep food fresh for longer. 00:02:14,480 And you've chosen to concentrate on big supermarket chains. Why not look at local stores or even convenience stores? 00:02:21,500 Well, there are some interesting published studies based on small retail outlets, and we looked at those. But after a little investigation, we found that the managers of the large supermarkets in this area wanted to be helpful and are willing to let us talk to them and their employees. 00:02:40,540 Of course, the supermarkets do account for most food sales around here, but that wasn't our reason for choosing them. 00:02:48,520 Speaking of this area, you know the food buying choices here are quite unusual. Since we're in a university town, the population is quite young. But actually, my research shows that age isn't the factor in making the area unique. And although the education level is pretty high, that doesn't seem very important either. 00:03:08,640 I guess it's because we got people from all over the world living here with all the foreign students at university. 00:03:15,500 That's it. Our supermarkets cater for a huge diversity of cultures. 00:03:20,720 In our survey of the literature, I was struck by what shoppers say is most important to them when they buy. I would have thought how much the buyer had to pay would be the key, but that doesn't appear to be the case. 00:03:33,980 That's right. How delicious the buyer considers the product seems to be the main thing. Whether or not the food is good for you is pretty low down on the customer's priorities. 00:03:44,760 That's interesting. 00:03:49,300 Before you hear the rest of the discussion, you have some time to look at questions twenty-six to thirty. 00:04:20,880 Now listen and answer questions twenty-six to thirty. 00:04:28,480 Let's discuss the practical experiment you're planning. You're going to design the box for a new breakfast cereal, which you'll try to market. Not in reality, of course, but by showing different designs to some of your fellow students on a computer, a kind of virtual reality supermarket, and the students will choose the design that appeals most. Let's talk through the experiment, okay? 00:04:51,800 That'd be helpful. 00:04:53,200 Now, the number of different designs you're proposing to show each student is two. If I were you, I'd make it at least four. That way you can examine their reaction to more variety in the kinds of packaging. 00:05:06,340 Okay, good idea. We do have several more designs. Now, we've got a sample from our class of about twenty. Is that enough? 00:05:16,580 Probably not. Try talking to the assistant in the business studies department. He can sort out how to recruit some more from other classes for you. 00:05:25,260 Right. 00:05:26,380 Now, as to how you're going to display your packages to the students, I did talk about those technical issues in one of your first classes. Go back and look over what I said about the practical realities of conducting experiments. 00:05:40,360 Okay, we can do that. 00:05:42,240 We're going to ask each student to choose the one design they think is best. But how will we know why they chose that one? 00:05:51,120 Well, don't just rely on oral prompts. Give them a series of written questions. That way you'll have hard data. 00:05:58,600 Okay. 00:05:59,700 But what about analyzing the data? 00:06:02,520 Well, we've got an excellent computer program to gather it all together, but we still need to interpret it ourselves. 00:06:09,740 So we'll need to give ourselves a few more days for that. 00:06:13,220 Yes, we will. 00:06:14,500 Anyway, it's all looking good. Now- 00:06:20,600 That is the end of part three. You now have thirty seconds to check your answers to Part three. ## 题目与答案 ### 21. 21 What do Pam and Jason primarily hope to learn more about from their project? 21 What do Pam and Jason primarily hope to learn more about from their project? - maximizing profits - minimizing environmental damage - meeting legal requirements **答案**：maximizing profits 原文定位：We decided if we did our project on packaging, we might find some practical tips on how a business could make more money;After all, we're business admin students, and that's the ultimate reason we're on the course, isn't it 同义替换：「primarily hope to learn more about」↔「the ultimate reason」；「maximizing profits」↔「make more money」 ### 22. 22 Which issue about packaging do Pam and Jason feel is most important to food shoppers today? 22 Which issue about packaging do Pam and Jason feel is most important to food shoppers today? - providing information about contents - extending the useful life of products - reducing excess waste from packaging **答案**：extending the useful life of products 原文定位：But in the current economic climate, Pam and I think people are most interested in packaging that helps keep food fresh for longer 同义替换：「most important to」↔「most interested in」；「extending the useful life of products」↔「keep food fresh for longer」 ### 23. 23 Why have Pam and Jason decided to concentrate specifically on large supermarkets? 23 Why have Pam and Jason decided to concentrate specifically on large supermarkets? - They are the subjects of previously published studies. - They are the most profitable food retail businesses. - They will offer good opportunities for interviews. **答案**：They will offer good opportunities for interviews. 原文定位：we found that the managers of the large supermarkets in this area wanted to be helpful and are willing to let us talk to them and their employees 同义替换：「offer good opportunities for interviews」↔「talk to them and their employees」 ### 24. 24 The professor says that the local population has unusual food-shopping habits because of 24 The professor says that the local population has unusual food-shopping habits because of - its range of nationalities - its high education level - its young age **答案**：its range of nationalities 原文定位：I guess it's because we got people from all over the world living here with all the foreign students at university;That's it. Our supermarkets cater for a huge diversity of cultures 同义替换：「local population」↔「people from all over the world」；「unusual」↔「unique」；「its range of nationalities」↔「huge diversity of cultures」 ### 25. 25 According to the literature, what influences food shoppers most? 25 According to the literature, what influences food shoppers most? - taste - price - health benefits **答案**：taste 原文定位：That's right. How delicious the buyer considers the product seems to be the main thing. Whether or not the food is good for you is pretty low down on the customer's priorities 同义替换：「according to」↔「In our survey of」；「influences food shoppers most」↔「the main thing」 ### 26. the number of different designs offered the number of different designs offered - refer to course notes - widen the choice - use more colours - allow for more time - ask for help - design a questionnaire **答案**：widen the choice 原文定位：the number of different designs you're proposing to show each student is two. If I were you, I'd make it at least four. That way you can examine their reaction to more variety in the kinds of packaging 同义替换：「widen the choice」↔「more variety」 ### 27. the sample size of students the sample size of students - refer to course notes - widen the choice - use more colours - allow for more time - ask for help - design a questionnaire **答案**：ask for help 原文定位：Now, we've got a sample from our class of about twenty. Is that enough;Probably not. Try talking to the assistant in the business studies department. He can sort out how to recruit some more from other classes for you 同义替换：「ask for help」↔「talk to the department assistant」 ### 28. how to display the packages how to display the packages - refer to course notes - widen the choice - use more colours - allow for more time - ask for help - design a questionnaire **答案**：refer to course notes 原文定位：As to how you're going to display your packages to the students, I did talk about those technical issues in one of your first classes. Go back and look over what I said about the practical realities of conducting experiments ### 29. finding the reasons for students' choices finding the reasons for students' choices - refer to course notes - widen the choice - use more colours - allow for more time - ask for help - design a questionnaire **答案**：design a questionnaire 原文定位：Well, don't just rely on oral prompts. Give them a series of written questions. That way you'll have hard data 同义替换：「design a questionnaire」↔「a series of written questions」 ### 30. analysis of data collected analysis of data collected - refer to course notes - widen the choice - use more colours - allow for more time - ask for help - design a questionnaire **答案**：allow for more time 原文定位：So we'll need to give ourselves a few more days for that. Yes, we will 同义替换：「allow for more time」↔「give ourselves a few more days」 --- 以上内容由鸭圈雅思真题库（www.yaquan.site）提供，收录近期雅思考试真题回忆，支持在线机考模式免费练习。