雅思阅读真题（Part 1）

Lever brothers' sunlight soap: A revolution in hygiene and industry

Part 1 · 考频：中频 · 最近考试：2021.7.17

文章内容（节选）

A 

Sunlight Soap, produced by the Lever Brothers in the late 19th century, was a groundbreaking innovation in the world of consumer goods. At a time when hygiene and cleanliness were not universally prioritised, Sunlight Soap not only introduced a revolutionary product but also played a crucial role in transforming industrial production, marketing strategies and public health. The success of Sunlight Soap laid the foundation for what would later become Unilever, one of the world's largest multinational corporations.

 

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题目与答案

  1. A description of the advertising methods used to promote the soap.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：C

    原文定位：The company used a variety of media, from newspapers and magazines to colourful posters and collectable cards, to reach a wide audience

  2. Resulted in a product that was more consistent, superior, and 10_____ .

    答案：ethical

    原文定位：Sunlight Soap was manufactured using a blend of vegetable oils and alkali, resulting in a more consistent and superior-quality product. This not only improved the soap's effectiveness but also made it a more ethical and sustainable option compared with its contemporaries

    同义替换：「resulted in」↔「made it a more」

  3. Marketing & Branding: Advertisements focused on purity and fighting 11_____

    答案：germs

    原文定位：These advertisements emphasised the soap's purity, its ability to fight germs, and its role in maintaining a happy and healthy home

    同义替换：「focused on」↔「emphasised」

  4. Worker Welfare: Built a model village called 12_____

    答案：Port Sunlight

    原文定位：In 1888, Lever Brothers built a purpose-built factory and village called Port Sunlight on the Wirral Peninsula

  5. Based on the philosophy of "13_____

    答案：prosperity sharing

    原文定位：This approach was part of William Lever's philosophy of "prosperity sharing

    同义替换：「based on」↔「part of」

  6. The reason why a particular location was constructed for workers.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：D

    原文定位：This approach was part of William Lever's philosophy of "prosperity sharing," where he believed that a healthy and content workforce would lead to greater productivity and company success

    同义替换：「reason why」↔「believed that」

  7. The way the success of one product led to the creation of a major corporation.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：F

    原文定位：The phenomenal success of Sunlight Soap provided the capital and brand recognition for the Lever Brothers to expand their operations globally;This merger formed Unilever, a dual-headed company structure that remains unique to this day

    同义替换：「led to the creation」↔「formed」，「major corporation」↔「Unilever」

  8. A comparison between the new product and the types of soap that existed previously.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：B

    原文定位：Unlike the traditional method of soap-making, which relied on animal fats and wood ash, Sunlight Soap was manufactured using a blend of vegetable oils and alkali;Traditional soaps at the time were often harsh on the skin;The Lever Brothers aimed to change this by producing a soap that was easy to use and gentle

    同义替换：「comparison」↔「Unlike」，「previously」↔「traditional」

  9. The various health benefits for society resulting from the use of the soap.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：E

    原文定位：The impact of Sunlight Soap on public health was significant;contributed to improved hygiene practices;played a role in reducing the incidence of infectious diseases, thereby improving overall public health standards

    同义替换：「health benefits」↔「reducing the incidence of infectious diseases」，「resulting from the use of」↔「impact of」

  10. The original business goal of the Lever brothers.
    • A
    • B
    • C
    • D
    • E
    • F

    答案：B

    原文定位：They sought to create a high-quality soap that was both affordable and effective in promoting hygiene

    同义替换：「original business goal」↔「sought to create」

  11. Sunlight Soap: Key Facts
    Founders: William Hesketh Lever and 7_____

    答案：James Darcy Lever

    原文定位：The story of Sunlight Soap begins in 1884, when William Hesketh Lever and his brother James Darcy Lever established the Lever Brothers company in England

    同义替换：「Founders」↔「established」

  12. Year company established: 8_____

    答案：1884

    原文定位：The story of Sunlight Soap begins in 1884, when William Hesketh Lever and his brother James Darcy Lever established the Lever Brothers company in England

  13. Key Product Innovation: Used 9_____ and alkali instead of animal fats and wood ash.

    答案：vegetable oils

    原文定位：Unlike the traditional method of soap-making, which relied on animal fats and wood ash, Sunlight Soap was manufactured using a blend of vegetable oils and alkali

    同义替换：「instead of」↔「unlike」

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