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a description of recent innovations in TV broadcasting

答案：C 原文定位：Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous nationa 同义替换：「recent innovations」↔「cable television and satellite technologies」；「TV broadcasting」↔「channels」

a mention of the main goods and services advertised to children

答案：D 原文定位：Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereals, candies, and fast-food restaurants 同义替换：「main goods and services」↔「four product categories」；「advertised to children」↔「advertising targeted at children」

a reference to a current limitation on television advertising aimed at children

答案：G 原文定位：This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children (Kunkel, 1988) and is thus restricted in the US by the Federa 同义替换：「current limitation」↔「restricted」；「aimed at children」↔「during children’s programs」

two techniques used to encourage children to watch TV commercials

答案：D 原文定位：The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness 同义替换：「techniques」↔「strategy」；「encourage children to watch TV commercials」↔「advertising to children」

a type of advertisement that may make children believe the opposite of what is true

答案：E 原文定位：Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a me 同义替换：「believe the opposite of what is true」↔「misimpression」；「advertisement」↔「commercial」

Ads often aim to teach children that a brand is fun rather than telling them about what is being sold.

答案：Kunkel et al 原文定位：The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information 同义替换：「fun」↔「playfulness and happiness」；「telling them about what is being sold」↔「to provide any actual product-related information」；「aim to」↔「persuasive strategy」

Originally, children’s programmes were only broadcast when adults rarely watched TV.

答案：Turow 原文定位：In decades past, television programming targeted at children was limited and relegated to time slots unpopular with their parents, such as Saturday mornings of television advertising 同义替换：「Originally」↔「In decades past」；「when adults rarely watched TV」↔「time slots unpopular with their parents」

Children have a significant impact on what adults buy.

答案：McNeal 原文定位：According to another estimate, children aged 14 years and under make $24 billion in direct, purchases and influence $190 billion in family purchases, underscoring the high stakes involved 同义替换：「have a significant impact」↔「influence」；「what adults buy」↔「family purchases」

22 Tests showed that children can follow information if simple words are used.

答案：Liebert et al 原文定位：In contrast, the use of child-friendly language such as 'you have to put it together' more than doubled the proportion of children who understood the qualifying message (Liebert et al, 1977) 同义替换：「Tests showed」↔「studies」；「can follow information」↔「understood the qualifying message」；「simple words」↔「child-friendly language」

How very young children perceive commercials 23 Children below the age of 4 or 6 do not understand the difference between television programmes and commercials. In fact, these children often mistake an advertisement for a _____ from the programe they are watching.

答案：scene 原文定位：Most children below the age of 4 or 6 exhibit low awareness of the concept of commercials, frequently explaining them as if they were a scene in the program itself 同义替换：「mistake an advertisement for」↔「explaining them as if they were」；「from the programme」↔「in the program itself」

24 This is despite the fact that children’s TV programmes usually include announcements called _____ to show that there is going to be a commercial break.

答案：separators 原文定位：Although most children's programs indicate that a commercial break is coming (e.g. by saying 'We’ll be right back after these messages’), research reveals that these ‘separators' generally do not help 同义替换：「show」↔「indicate」

25 The problem is made more difficult because of a technique called _____ whereby a person or cartoon figure from the programme is used to sell a product during the commercial break.

答案：host-selling 原文定位：When an ad includes one of the characters featured in a program, this is known as host-selling 同义替换：「person or cartoon figure from the programme」↔「characters featured in a program」

26 From the age of 4 or 6, children begin to realise that commercials are different from TV programmes; for example, they may recognise that there is a difference in length or that advertisements are _____ than actual TV.

答案：funnier 原文定位：based on either affective (‘commercials are funnier than TV programs') or perceptual (‘commercials are short and programs are long’) cues

雅思阅读真题：Children's comprehension of television advertising（Part 2 · 中频

Q: 雅思阅读真题《Children's comprehension of television advertising》的答案是什么？

第14题：C；第15题：D；第16题：G；第17题：D；第18题：E；第19题：Kunkel et al；第20题：Turow；第21题：McNeal；第22题：Liebert et al；第23题：scene；第24题：separators；第25题：host-selling；第26题：funnier

Q: 雅思阅读真题《Children's comprehension of television advertising》是什么时候考过的雅思真题？

该篇真题最近出现于 2013.9.7 的雅思考试中，考频为中频。

Children's comprehension of television advertising

Part 2 · 考频：中频 · 最近考试：2013.9.7

文章内容（节选）

In 1874, long before the advent of television, the English Parliament passed a law to protect children ‘from their own lack of experience and from the wiles of pushing tradesmen and moneylenders’ (James, 1965). The act is one of the earliest governmental policies to address children’s vulnerability to commercial exploitation and was produced before major corporations earned huge profits by marketing products directly to children. Yet the issues underlying this 19th-century policy remain much the same in the 21st century.

完整文章请进入机考练习查看。

题目与答案

a description of recent innovations in TV broadcasting
- A
- B
- C
- D
- E
- F
答案：C
原文定位：Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children
同义替换：「recent innovations」↔「cable television and satellite technologies」，「TV broadcasting」↔「channels」
a mention of the main goods and services advertised to children
- A
- B
- C
- D
- E
- F
答案：D
原文定位：Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereals, candies, and fast-food restaurants
同义替换：「main goods and services」↔「four product categories」，「advertised to children」↔「advertising targeted at children」
a reference to a current limitation on television advertising aimed at children
- A
- B
- C
- D
- E
- F
答案：G
原文定位：This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children (Kunkel, 1988) and is thus restricted in the US by the Federal Communications Commission during children’s programs
同义替换：「current limitation」↔「restricted」，「aimed at children」↔「during children’s programs」
two techniques used to encourage children to watch TV commercials
- A
- B
- C
- D
- E
- F
答案：D
原文定位：The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness
同义替换：「techniques」↔「strategy」，「encourage children to watch TV commercials」↔「advertising to children」
a type of advertisement that may make children believe the opposite of what is true
- A
- B
- C
- D
- E
- F
答案：E
原文定位：Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal
同义替换：「believe the opposite of what is true」↔「misimpression」，「advertisement」↔「commercial」
Ads often aim to teach children that a brand is fun rather than telling them about what is being sold.
- Kunkel
- Kunkel et al
- McNeal
- Turow
- Greer et al
- Liebert et al
答案：Kunkel et al
原文定位：The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information (Kunkel et al, 1992)
同义替换：「fun」↔「playfulness and happiness」，「telling them about what is being sold」↔「to provide any actual product-related information」，「aim to」↔「persuasive strategy」
Originally, children’s programmes were only broadcast when adults rarely watched TV.
- Kunkel
- Kunkel et al
- McNeal
- Turow
- Greer et al
- Liebert et al
答案：Turow
原文定位：In decades past, television programming targeted at children was limited and relegated to time slots unpopular with their parents, such as Saturday mornings of television advertising
同义替换：「Originally」↔「In decades past」，「when adults rarely watched TV」↔「time slots unpopular with their parents」
Children have a significant impact on what adults buy.
- Kunkel
- Kunkel et al
- McNeal
- Turow
- Greer et al
- Liebert et al
答案：McNeal
原文定位：According to another estimate, children aged 14 years and under make $24 billion in direct, purchases and influence $190 billion in family purchases, underscoring the high stakes involved
同义替换：「have a significant impact」↔「influence」，「what adults buy」↔「family purchases」
22 Tests showed that children can follow information if simple words are used.
- Kunkel
- Kunkel et al
- McNeal
- Turow
- Greer et al
- Liebert et al
答案：Liebert et al
原文定位：In contrast, the use of child-friendly language such as 'you have to put it together' more than doubled the proportion of children who understood the qualifying message (Liebert et al, 1977)
同义替换：「Tests showed」↔「studies」，「can follow information」↔「understood the qualifying message」，「simple words」↔「child-friendly language」
How very young children perceive commercials
23 Children below the age of 4 or 6 do not understand the difference between television programmes and commercials. In fact, these children often mistake an advertisement for a _____ from the programe they are watching.
答案：scene
原文定位：Most children below the age of 4 or 6 exhibit low awareness of the concept of commercials, frequently explaining them as if they were a scene in the program itself
同义替换：「mistake an advertisement for」↔「explaining them as if they were」，「from the programme」↔「in the program itself」
24 This is despite the fact that children’s TV programmes usually include announcements called _____ to show that there is going to be a commercial break.
答案：separators
原文定位：Although most children's programs indicate that a commercial break is coming (e.g. by saying 'We’ll be right back after these messages’), research reveals that these ‘separators' generally do not help children to recognize advertising content
同义替换：「show」↔「indicate」
25 The problem is made more difficult because of a technique called _____ whereby a person or cartoon figure from the programme is used to sell a product during the commercial break.
答案：host-selling
原文定位：When an ad includes one of the characters featured in a program, this is known as host-selling
同义替换：「person or cartoon figure from the programme」↔「characters featured in a program」
26 From the age of 4 or 6, children begin to realise that commercials are different from TV programmes; for example, they may recognise that there is a difference in length or that advertisements are _____ than actual TV.
答案：funnier
原文定位：based on either affective (‘commercials are funnier than TV programs') or perceptual (‘commercials are short and programs are long’) cues

Children's comprehension of television advertising

文章内容（节选）

题目与答案

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