Advertising Media

题目与答案

1. Advertising media

   21 trade publications _____
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：precise targeting of consumers

   原文定位：If you choose to advertise in trade publications, you know that you're reaching the right people, the kind you want to attract, because they'll be reading these publications

   同义替换：「advantages」↔「you're reaching the right people」，「precise targeting」↔「reaching the right people」，「consumers」↔「people you want to attract」

2. 22 emails
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：no need for intermediaries

   原文定位：email advertising;the main one is you can deliver your message directly without having to go through protocols or agents

   同义替换：「advantages」↔「main one」，「no need for」↔「without having to go through」，「intermediaries」↔「agents」

3. 23 general interest magazines
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：relatively long-lasting

   原文定位：What about general interest magazines;I think the advantage of those is that they tend to be less short-lived than other print media. People don’t throw them away so readily

   同义替换：「relatively long-lasting」↔「less short-lived」，「long-lasting」↔「don’t throw them away so readily」

4. 24 websites
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：no geographical limits

   原文定位：Then there are websites;I'm going to focus on the fact that you can connect with a global audience;There are no barriers

   同义替换：「no geographical limits」↔「no barriers」

5. 25 cinemas _____
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：a captive audience

   原文定位：Then I've got cinemas. Although you can't be very selective because cinema goers have pretty diverse interests and needs. The thing is that people are forced to sit through your advert;Exactly. They're unlikely to leave, and they can't switch it off

   同义替换：「advantages」↔「the thing is that」，「a captive audience」↔「forced to sit through」，「a captive audience」↔「can’t switch it off」，「a captive audience」↔「unlikely to leave」

6. 26 trade fairs _____
   • no geographical limits
   • precise targeting of consumers
   • a captive audience
   • no need for intermediaries
   • up-to-date information
   • networking opportunities

   答案：networking opportunities

   原文定位：But they are an excellent way of making new contacts and exchanging information, even identifying potential business partners

   同义替换：「advantages」↔「excellent way」，「networking opportunities」↔「making new contacts」，「networking opportunities」↔「exchanging information」，「networking opportunities」↔「potential business partners」

7. 27 What advice about budgeting for TV advertisement did Michael find most useful?
   • companies produce the advertisements themselves
   • keep some funds in reserve for business is slow
   • show the advertisements less frequently

   答案：keep some funds in reserve for business is slow

   原文定位：Some of it's pretty obvious;But a really key tip was to make sure you hold back a certain amount of money to keep the ad running if there's a downturn in business

   同义替换：「advertisement 」↔「ads」，「most useful advice」↔「a really key tip」，「keep some funds in reserve」↔「hold back a certain amount of money」，「business is slow」↔「downturn in business」

8. 28 Why does Michael decide to omit discussion of TV companies making advertisement?
   • it is irrelevant to the assignment
   • it covers a wide range of companies in the world
   • it will make the assignment too long

   答案：it will make the assignment too long

   原文定位：And including that would really be straying from the main focus;And I'll need another thousand words

   同义替换：「omit discussion」↔「including that」，「make the assignment too long」↔「need another thousand words」

9. 29 What do th speakers think can help companies develop effective advertisements?
   • getting feedback from customers
   • their own experience
   • ask staff for advice

   答案：getting feedback from customers

   原文定位：show clients the new ad, take note of their reactions, and make any adjustments before they air it;Yes, because they are the ones that count

   同义替换：「develop effective advertisements 」↔「check whether their ad will work」，「help companies」↔「better still」，「getting feedback from customers」↔「take note of their reactions」，「customers」↔「clients」

10. 30 Michael wants to use a video to show how an advertisement is affected by
    • the actor
    • the unclear purpose
    • the wrong voice

    答案：the wrong voice

    原文定位：I've got one where the actor has a high squeaky voice, and it doesn't go with the product and must put people off

    同义替换：「the wrong voice」↔「high squeaky voice」