Becoming a Millionaire

题目与答案

1. 11 Arthur feels that when starting a business, mistakes should be
   • seen as an opportunity to learn
   • predicted and minimized
   • avoided at all costs

   答案：seen as an opportunity to learn

   原文定位：Well, one thing I've heard people say is that when you're starting up a business, you can't afford to make mistakes. Well, I believe in the old saying, "A person who never made a mistake, never made anything;You can't really predict when you'll make mistakes, and you have to look at them as a positive experience, and one that means you won't make the same mistake again

   同义替换：「an opportunity to learn」↔「a positive experience」

2. 12 Recent American studies found that confidence will
   • sometimes reduce people`s chances of success
   • be increased by reading self-help books
   • ensure good results on business courses

   答案：sometimes reduce people`s chances of success

   原文定位：But according to recent American business school studies, believing in yourself isn't enough by itself to guarantee success. Confidence can be a good thing, but a person can have too much confidence

   同义替换：「sometimes reduce people`s chances of success」↔「isn't enough by itself to guarantee success」

3. 13 The American studies recommended that new entrepreneurs
   • listen to their colleagues` advice
   • get professional help when when things go wrong
   • remain concentrated on their aims

   答案：remain concentrated on their aims

   原文定位：The advice given in these American studies was that being a successful entrepreneur comes down to having the right attitude. It's no good getting depressed every time something goes wrong. Always keep your goals in mind and never give up, and don't listen to all the people around you who say, "Oh, this will never work

   同义替换：「remain concentrated on their aims」↔「Always keep your goals in mind」

4. 14 What does Arthur say about his own experience of marketing?
   • he relied on what he already knew
   • he hired an expert to take care of it
   • he realised its importance too late

   答案：he hired an expert to take care of it

   原文定位：One thing I've learned in business is that you don't have to be an expert in everything, like marketing, for example. When I started my business, I tried to do it all myself, but I soon realized that although I knew everything there was to know about plumbing, I didn't have much idea about how to sell my ideas. So I got someone who knew more about this to take care of the marketing side of things for me

   同义替换：「hired an expert」↔「got someone who knew more about this」

5. 15 What does Arthur think is an important quality shared by good leaders
   • they are ambitious for their company
   • they can deal with difficult people
   • they earn the respect of their workforce

   答案：they earn the respect of their workforce

   原文定位：And as for leadership, well, you've got to be someone your workers look up to because you've been seen to make the right decisions. You have to be able to control people, but listen to them at the same time. Some people are driven to make their companies successful, but that too often leads to a ruthless approach

   同义替换：「workforce」↔「workers」

6. 16 What does Arthur say about taking risks?
   • he advises being cautious
   • he favours a long term view
   • he believes it is financially advantageous

   答案：he advises being cautious

   原文定位：Then there's the question of taking risks, even calculated ones. I personally feel it, it's actually better to tread carefully when it comes to taking short-term risks. You need a degree of vision, certainly, but it's easy to get carried away by your desire to increase profits, and if things go wrong, you can end up losing more than you gain

   同义替换：「advises being cautious」↔「feel it's actually better to tread carefully」

7. 17-18 Which TWO things does Arthur say people should focus on when developing their business idea?
   • making sure the idea is original
   • offering a better deal than competitors
   • being committed to it
   • paying attention to detail
   • fixing realistic prices

   答案：offering a better deal than competitors,being committed to it

   原文定位：Well, the first thing to ask yourself is whether there's a need for your product or service. Can you cater for people's needs better than existing companies? You don't need to worry about whether it's original or not, because there isn't always enough of a demand for completely new ideas. And the second thing to ask yourself is not what color should the packet be or how much should it cost, but do I care enough about this idea to dedicate the next ten years of my life to it? Because realistically, that's how long it will take

   同义替换：「offering a better deal than competitors」↔「cater for people's needs better than existing companies」，「being committed to it」↔「care enough about this idea to dedicate the next ten years of my life to it」

8. 19-20 Which TWO things does Arthur say helped him get his business started?
   • family support
   • getting a loan from a bank
   • good business advice
   • a favourable economic climate
   • an effective approach to business

   答案：family support,an effective approach to business

   原文定位：Well, I started my business just as the economy was going into a recession;which wasn't the best time;and I was lucky to survive;especially as the banks weren't being particularly supportive to small businesses at that time;If I'd listened to the business advice I was given back then;I'd never have got started;My strengths were that I knew I could provide a better service than my competitors;who really hadn't spotted the opportunities that were out there;and that my wife had a good job and was able to pay the household bills while I was getting the company on its feet

   同义替换：「helped him get his business started」↔「getting the company on its feet」