雅思听力真题(Part 3)

Gender Marketing of Children’s Goods

Part 3 · 考频:中频

题目与答案

  1. 21 According to John UK retailers who differentiate between boys' and girls products are
    • being forced to change this approach
    • only responding to what customers want
    • responsible for establishing a global trend

    答案:being forced to change this approach

    原文定位:But it's interesting because in the UK, so many parents have complained about this kind of labeling that the major retailers are having to abandon it. Because of social media, consumers can put a lot more pressure on retailers to drop unpopular policies

    同义替换:「being forced to change」↔「put a lot more pressure on retailers to drop unpopular policies」

  2. 22 Annie believes most parents prefer children's toys to be displayed according to
    • theme
    • brand
    • age group

    答案:age group

    原文定位:When it comes to how stores display toys, what most parents would find useful is for stores to indicate how old the child should be, so the toy isn't overly complicated. I'm sure parents don't need gender-specific labeling

    同义替换:「prefer children's toys to be displayed according to」↔「indicate how old the child should be」

  3. 23 When discussing Lise Eliot's book on gender roles the students agree that
    • Eliot has overestimated the influence of advertising on children
    • Eliot's book will be most popular within the USA
    • Eliot makes some valid points within the book

    答案:Eliot has overestimated the influence of advertising on children

    原文定位:Her arguments really make sense;Yes, some claims are very convincing. Even though she's mainly talking about the USA, I'm sure they can be applied elsewhere

    同义替换:「makes some valid points」↔「claims are very convincing」

  4. 24 In John's opinion the problem of marketing toys according to gender is that a child's
    • social development will be delayed
    • career options could become limited
    • academic achievement will suffer

    答案:career options could become limited

    原文定位:One thing I highlighted was how marketing products according to gender can cause problems for children in the future;For example;If you signal to girls that science and engineering stuff isn't for them, then surely they grow up believing that that's what boys do, even if they study science and physics at school. They might not regard those subjects as something they'll eventually make a living from;So those are jobs they won't consider

    同义替换:「career options could become limited」↔「jobs they won't consider」

  5. It was because of 25_____ that children wore white clothes in the 19th century.
    ↓
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:practical reasons

    原文定位:One thing I found surprising is that children in nineteenth century America used to be dressed in white. Yes, until age six. It was because the outfits were a lot easier to clean. Yes, they just bleached them to get the dirt out. Nothing to do with fashion or cost. There was no other effective way to clean them

    同义替换:「wore」↔「dressed」

  6. In the early 1900s, consumers were influenced by the choices of 26_____ .
    ↓
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:well-known figures

    原文定位:ordinary people, shoppers, I mean, they could read articles about the sons and daughters of the famous and how they were dressed, and they wanted their own children to be dressed the same

    同义替换:「consumers」↔「shoppers」,「well-known figures」↔「famous」

  7. By the 1940s, shop owners believed that 27_____ were 'blue for boys' and 'pink for girls.
    ↓
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:parental preferences

    原文定位:By the nineteen forties, the colors had changed, and it was more about customer demand. Retailers analyzed the shopping habits of parents and looked at the results, and they interpreted them to mean that pink was now the favorite color for girls and blue for boys

    同义替换:「shop owners」↔「Retailers」,「shopping habits of parents」↔「parental preferences」

  8. In the 1960s, teenage girls believed that 28_____ could be beneficial to them.
    ↓
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:unisex styles

    原文定位:It wasn't until the nineteen sixties that teenage girls rejected that. And older teenage girls started wearing clothes that could have been worn by either boys or girls. By doing that, they felt the job opportunities usually only open to men would now be available to them

    同义替换:「beneficial to them」↔「job opportunities would now be available to them」

  9. The 29_____ of the 1980s meant that people felt pressure to shop for gender-specific clothing.
    ↓
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:advertising changes

    原文定位:But then in the nineteen eighties, for the first time, TV commercials targeted children specifically, promoting different types of clothes for boys and girls. And as a result, children started insisting their parents buy them the right kind of clothes

    同义替换:「felt pressure to shop for gender-specific clothing」↔「children started insisting their parents buy them the right kind of clothes」

  10. Nowadays, some mothers want their daughters to have 30_____ as they did not have these themselves
    • parental preferences
    • technological advances
    • physical abilities
    • feminine clothes
    • advertising changes
    • unisex styles

    答案:feminine clothes

    原文定位:one researcher, Paoletti, she maintains that women who never got to wear pretty, typically feminine clothes when they were little will then now dressing their girls in that style to make up for it. They want their girls to have what they didn't

    同义替换:「want their daughters to have」↔「dressing their girls in that style」

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