The effects of music on consumer behavior

题目与答案

1. 21 What is the topic of the research?
   • the effect of music on consumers
   • the effect of music on eating
   • the effect of music on the price of food

   答案：the effect of music on consumers

   原文定位：Congratulations. Seems like a big project. I know the research is to do with music, but what is it exactly about;Well, at first I didn't have a specific purpose until one day I read a report that said if appropriate music is played while people are eating, it may cause some changes in their behavior. But the report didn't illustrate the changes in detail. So I wanted to carry out a thorough investigation into this

2. 22 The research finds out in the restaurant
   • the music is played everywhere
   • the music is played at a uniform volume level
   • the music is played at a certain time

   答案：the music is played at a uniform volume level

   原文定位：Findings of my observations indicate that the five restaurants have something in common. They all have a special section to play the music. More importantly, although the music is played at different times, the volume is unchanged

   同义替换：「uniform」↔「unchanged」

3. 23 The first few questions in the questionnaire are
   • to understand people`s taste in music
   • to clarify the research aim
   • to disguise the purpose of the survey

   答案：to disguise the purpose of the survey

   原文定位：These early questions don't involve musical preferences, but largely act as distractors. The intention being that subjects will be less inclined to think that the survey is about the music being played

4. 24 the questions in the questionnaire came from
   • a previous study
   • a professional dictionary
   • the student herself

   答案：a previous study

   原文定位：Actually, no. I read an assignment a student wrote last year which was just kept beside a dictionary in the library. I came across it when I was looking something up in the dictionary

5. Choose TWO are the main reasons given for choosing a restaurant?
   • competitors nearby
   • environment
   • transport facilities
   • service
   • seat capacity

   答案：competitors nearby,seat capacity

   原文定位：While the majority of respondents think whether they will pick this restaurant depends on how many available seats it has;What I find interesting, however, is that a large percentage of people say they will compare different restaurants in the neighborhood on the Internet first. If one of them stands out from its rivals, they will choose it

   同义替换：「seat capacity」↔「how many available seats it has」，「competitors nearby」↔「compare different restaurants in the neighborhood」

6. no music
   • people will spend more money in the restaurant
   • people don`t even notice the music
   • people will come back again
   • people don`t think the restaurant is worth the price
   • people will leave the restaurant right after eating
   • people don`t like the restaurant at all

   答案：people don`t think the restaurant is worth the price

   原文定位：If people find there isn't any music during the meal, they will think the restaurant charges too much

   同义替换：「don`t think the restaurant is worth the price」↔「think the restaurant charges too much」，「no music」↔「there isn't any music」

7. jazz
   • people will spend more money in the restaurant
   • people don`t even notice the music
   • people will come back again
   • people don`t think the restaurant is worth the price
   • people will leave the restaurant right after eating
   • people don`t like the restaurant at all

   答案：people will spend more money in the restaurant

   原文定位：Most people think that if jazz is being played when eating, they tend to stay at the restaurant longer and order more food to enjoy the music

8. classical music
   • people will spend more money in the restaurant
   • people don`t even notice the music
   • people will come back again
   • people don`t think the restaurant is worth the price
   • people will leave the restaurant right after eating
   • people don`t like the restaurant at all

   答案：people don`t like the restaurant at all

   原文定位：Many customers think if the restaurant plays classical music, they wouldn't like to stay there for another minute, but to finish the food quickly and hurry away because they don't like this type of music at all

9. pop music
   • people will spend more money in the restaurant
   • people don`t even notice the music
   • people will come back again
   • people don`t think the restaurant is worth the price
   • people will leave the restaurant right after eating
   • people don`t like the restaurant at all

   答案：people will come back again

   原文定位：And lastly, about pop music;they like listening to this type of music during their meals. As a result, this greatly increases the possibility of their presence at the same restaurant

   同义替换：「people will come back again」↔「increases the possibility of their presence at the same restaurant」