雅思听力真题（Part 3）

Hennings Marketing Project

Part 3 · 考频：中频 · 最近考试：2010.9.4

题目与答案

  1. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21_____ |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：children

    原文定位：Children. That'll be more fun to market. So this is week one we're in now, so we've got that sorted, and we've got seven weeks altogether

  2. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22_____ research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：desk

    原文定位：I think we should spend that week doing desk research, you know, gathering as much information as possible from newspapers and the Internet

  3. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23_____ figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：trade

    原文定位：Shall we divide the areas we're going to study? I could look at some trade figures, you know. I'll get the ones which are most up to date

  4. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24_____ of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：performance

    原文定位：I think we need to know something about other products like this and their performance

  5. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25_____ of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：section

    原文定位：Yes, and then one of us should actually write it up. Then we'll have section one of the report done

  6. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26_____ |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：description

    原文定位：We'll need to write a product description, you know, a detailed one to use in the market survey

  7. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27_____ |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：managers

    原文定位：And the following week I could be designing a questionnaire for store managers to send out with it

  8. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28_____ (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：book

    原文定位：I've got a book that might be useful if you want to borrow it

  9. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29_____ ) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：checklist

    原文定位：Yes. It's got a checklist that's very helpful

  10. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29..... ) |
    | Week Six | Produce a 30_____ plan for advertising |
    | Week Seven | Finalise report |

    答案：media

    原文定位：Not quite. Don't you remember the lecturer said we should include a media plan for the advertising campaign

相关雅思听力真题

去机考系统练习这篇真题 →