A marketing project on food packaging

题目与答案

1. 21 What do Pam and Jason primarily hope to learn more about from their project?
   • maximizing profits
   • minimizing environmental damage
   • meeting legal requirements

   答案：maximizing profits

   原文定位：We decided if we did our project on packaging, we might find some practical tips on how a business could make more money;After all, we're business admin students, and that's the ultimate reason we're on the course, isn't it

   同义替换：「primarily hope to learn more about」↔「the ultimate reason」，「maximizing profits」↔「 make more money」

2. 22 Which issue about packaging do Pam and Jason feel is most important to food shoppers today?
   • providing information about contents
   • extending the useful life of products
   • reducing excess waste from packaging

   答案：extending the useful life of products

   原文定位：But in the current economic climate, Pam and I think people are most interested in packaging that helps keep food fresh for longer

   同义替换：「most important to」↔「most interested in」，「extending the useful life of products」↔「keep food fresh for longer」

3. 23 Why have Pam and Jason decided to concentrate specifically on large supermarkets?
   • They are the subjects of previously published studies.
   • They are the most profitable food retail businesses.
   • They will offer good opportunities for interviews.

   答案：They will offer good opportunities for interviews.

   原文定位：we found that the managers of the large supermarkets in this area wanted to be helpful and are willing to let us talk to them and their employees

   同义替换：「offer good opportunities for interviews」↔「talk to them and their employees」

4. 24 The professor says that the local population has unusual food-shopping habits because of
   • its range of nationalities
   • its high education level
   • its young age

   答案：its range of nationalities

   原文定位：I guess it's because we got people from all over the world living here with all the foreign students at university;That's it. Our supermarkets cater for a huge diversity of cultures

   同义替换：「local population」↔「people from all over the world」，「unusual」↔「unique」，「its range of nationalities」↔「huge diversity of cultures」

5. 25 According to the literature, what influences food shoppers most?
   • taste
   • price
   • health benefits

   答案：taste

   原文定位：That's right. How delicious the buyer considers the product seems to be the main thing. Whether or not the food is good for you is pretty low down on the customer's priorities

   同义替换：「according to」↔「In our survey of」，「influences food shoppers most」↔「the main thing」

6. the number of different designs offered
   • refer to course notes
   • widen the choice
   • use more colours
   • allow for more time
   • ask for help
   • design a questionnaire

   答案：widen the choice

   原文定位：the number of different designs you're proposing to show each student is two. If I were you, I'd make it at least four. That way you can examine their reaction to more variety in the kinds of packaging

   同义替换：「widen the choice」↔「more variety」

7. the sample size of students
   • refer to course notes
   • widen the choice
   • use more colours
   • allow for more time
   • ask for help
   • design a questionnaire

   答案：ask for help

   原文定位：Now, we've got a sample from our class of about twenty. Is that enough;Probably not. Try talking to the assistant in the business studies department. He can sort out how to recruit some more from other classes for you

   同义替换：「ask for help」↔「talk to the department assistant」

8. how to display the packages
   • refer to course notes
   • widen the choice
   • use more colours
   • allow for more time
   • ask for help
   • design a questionnaire

   答案：refer to course notes

   原文定位：As to how you're going to display your packages to the students, I did talk about those technical issues in one of your first classes. Go back and look over what I said about the practical realities of conducting experiments

9. finding the reasons for students' choices
   • refer to course notes
   • widen the choice
   • use more colours
   • allow for more time
   • ask for help
   • design a questionnaire

   答案：design a questionnaire

   原文定位：Well, don't just rely on oral prompts. Give them a series of written questions. That way you'll have hard data

   同义替换：「design a questionnaire」↔「a series of written questions」

10. analysis of data collected
    • refer to course notes
    • widen the choice
    • use more colours
    • allow for more time
    • ask for help
    • design a questionnaire

    答案：allow for more time

    原文定位：So we'll need to give ourselves a few more days for that. Yes, we will

    同义替换：「allow for more time」↔「give ourselves a few more days」